Online champion, ATTIA, emerges to revive travel and spur recovery
Formed in 2019 to address regulations around short-term rentals and digital marketing, the body has found new purpose with Covid-19 as it seeks to lobby governments in APAC to establish common protocol for safe travel such as a two-swap process for opening of travel corridors and safety and hygiene [...]
The Wrap: Malaysia Airlines and Japan Airlines start their joint business, JNTO’s new website keeps travellers inspired, and more …
The Wrap
is a round-up of news in the travel and technology industries, and to keep
track of developments in these sectors as the green shoots of recovery slowly
take root.
Malaysia Airlines-Japan Airlines joint business finally takes off
Japan Airlines-Malaysia Airlines joint business takes [...]
The WiT Podcast: Unity In Crisis – Episode 16: Lessons From The WiT Virtual Summit
In this episode, Yeoh Siew Hoon sums up the lessons she took away from the WiT Virtual Summit when we went round the world in six hours – from how it’s okay to be scrappy, to how we should not go back to bad habits of old and how we should, with clever tech, make our customers feel confident ag [...]
Mystifly raises US$3.3m amid Covid upheaval, heralds new era of the “retail airline”
Other than the fund-raise, the biggest positive of Covid-19 has been his move back to his hometown of Kolar. “I don’t see myself moving back to urban life after this,” says Rajeev Kumar.
In its more than 10 years of being around, you could say Mystifly, the Bengalaru-based air retailing an [...]
Rethinking Trade Exhibitions: Lessons from China and creating a new hybrid world
In my career as a journalist, I’ve gone from print to web, then from web to mobile. Now I’ve gone from physical events to virtual and hybrid. Each time, it has meant surrendering old territory but always gaining new ones. Each moment creates an opportunity to create a new space, a new world.
[...]
The Wrap: Malaysia Aviation Group unveils ‘Fly Confidently’ campaign, Explorer Dream receives infection prevention certificate, and more …
The Wrap is a round-up of news in the
travel and technology industries, and to keep track of developments in these
sectors as the green shoots of recovery slowly take root.
Malaysia Aviation Group introduces campaign to ‘Fly Confidently’ in the new normal
https://youtu.be/aJg2reH6inI
The [...]
Expedia’s Melissa Maher talks recovery in travel, partnership with hotels, and diversity & inclusion
Charuta Fadnis, senior vice president, research & product strategy at Phocuswright hosted ‘The Breakfast Show In North America’ at WiT Virtual Summit on 24 June when she interviewed Melissa Maher, chief inclusion officer & senior vice president, Expedia Group, on issues from the company [...]
Inflection Detection: How travel brands can discern and capture upswings In demand
This is an opinion piece by Carolyn Corda (pictured below), chief marketing officer, ADARA.
Very few people are traveling now, but the $2.9 trillion question is when will people start booking travel again. The World Travel and Tourism Council (WTTC) predicts that a staggering 197.5 million trave [...]
Metasearch still “winning formula” for hotel bookings, but display advertising is catching on
Bookings from metasearch remain the largest ad-driven booking channel, but display advertising, one of the latest digital media techniques, now generates 31% of ad-based bookings, overtaking branded search.
This is
according to the latest study
conducted by D-EDGE on the state of hotel advertis [...]
Expedia Group Media Solutions launches $25 million destination relief programme
To help reignite travel demand to destinations Expedia Group Media Solutions, the global digital advertising organisation of the travel group, is making available $25 million of advertising relief.
The fund is part of Expedia Group’s $275 million commitment to help travel partners rebound fro [...]
