Hospitality sales and marketing company Delivering Group has introduced the Good to Go platform to help hospitality and tourism businesses in Asia Pacific (APAC) plan and manage their recovery from the impacts of coronavirus.
Announcing the launch in a statement, the company states the platform offers a range of services. Among them are planning, identify emerging market segments, recovery plans including integrated online and offline campaigns, traditional and social media engagement and resourcing, and senior account sales management in the leisure and corporate sectors. Plans are customised to suit the needs of clients with tiered levels of investment.
Delivering Group co-founder Mark Simmons explained the platform was developed in response to sector requests for assistance with recovery plans.
As the pandemic was likely to continue in the short-to-medium term he said it was important for destinations, airlines, hotels, cruise operators, attractions and other industry players to have recovery strategies in place so they could pivot quickly as opportunities emerged across the region.
“They need to be ready to act, as and when it is safe to do so. We have the knowledge and connections to help.”
Simmons noted that despite the continuing pandemic, businesses in APAC are restarting with “gradual reopening of domestic travel in APAC markets such as China, South Korea, Japan, Taiwan, Malaysia, Vietnam, Thailand and New Zealand, as well as limited intra-regional travel which will increase.”
Europe has also opened its borders to 14 countries, including several in APAC, and governments in the region were engaging in bilateral discussions about safely resuming two-way travel.
“Singapore has established a green lane with China and is looking to do the same with others in the region. South Korea and China initiated a fast-track plan for business travel between designated cities and Australia and New Zealand are considering options for a Trans-Tasman bubble,” added Simmons.
Delivering Group co-founder Michael Yates said China would be a crucial part of any recovery strategy for organisations in APAC in addition to other key source markets in the region.
“We are fortunate to have a very strong team, based in Beijing, which is already working on recovery plans for travel clients such as Celebrity Cruises, and has the expertise and connections to design and execute campaigns that deliver results.”
• Featured image credit: Dzmitry Dzemidovich/Getty Images
