Marketing
How Taylor swiftly earned Singapore half-a-billion dollars
29/02/2024 by Arvindh Yuvaraj
Economy booster: One travel platform saw tour bookings shoot up by 2,373% during concert period.   Phenomenon Definition: a: a rare or significant fact or event, b: an exceptional, unusual, or abnormal person, thing, or occurrence People usually make ‘Best Of’ lists at the end of the y [...]
Hindsight is 2023: Our Top 12 posts of the year
28/12/2023 by WiT
2024 is right around the bend, and we wanted to take this opportunity to highlight our most popular posts of the year. While it's fun to look back at what interested our readers and community the most this year, chronicling our most read articles is also a way to gain insight into what travel prof [...]
Goodbye 2023, Hello 2024: Travel leaders set trends and predictions (Part 4)
20/12/2023 by WiT
As 2023 draws to a close, we ask our community of travel leaders to share their reflections of the year and their outlook for the coming one in this series of trends and predictions for 2024. This is the fourth instalment, with mentions of disruption, normalisation, and bandwidth... or lac [...]
Goodbye 2023, Hello 2024: Travel leaders set trends and predictions (Part 3)
15/12/2023 by WiT
What are the things we wish AI could solve, and which will it never solve? Plus, what are the trends no one’s talking about yet? More answers in this third instalment of our series of Trends and Predictions for 2024 from our community of travel leaders as we ask them to share their reflections of [...]
Gen Z is transforming hospitality – what can brands do to catch up?
14/12/2023 by Arvindh Yuvaraj
The hospitality and travel industry is undergoing yet another transformation as Gen Z, the generation born between 1997 and 2012, asserts its influence. Often bundled with millennials (the two demographics are significantly different), Gen Zs possess a unique set of values and preferences that are r [...]
NomadHer’s Hyojeong navigates the travel industry’s gender gap
01/12/2023 by Arvindh Yuvaraj
It’s no secret that travelling can be a different experience for men and women, particularly when it comes to safety and security for solo female travellers. CEO and founder Hyojeong Kim (Hyo) identified three significant challenges faced by solo female travelers: information, trust, and expenses [...]
Community is key for next gen Korean travellers, and so is individuality
27/11/2023 by Sunny Chang
From b-boy dancers to fashion designers, young Koreans are expressing themselves and are sharing and telling the world about it For the next generation of travellers, the human experience as well as community will still be paramount even as their use of tech in how they plan, buy and experience tra [...]
5 key takeaways from The Phocuswright Conference
20/11/2023 by PhocusWire
Will artificial intelligence change travel booking forever? What’s the most important thing to consider when starting a company? Could Hopper become profitable soon? How should travel companies market to Gen Z on social media? Is Kayak under threat from one of its co-founders’ newest ventur [...]
Go City and Weixin Pay sign 3-year partnership, notes revenue growth from Chinese customers
15/11/2023 by WiT
Partnership to facilitate sightseeing experiences for Chinese tourists across Go City's platform Go City, a multi-attraction pass provider, and Weixin Pay, a payment feature within the Weixin app, have formalised a collaboration with the signing of a Memorandum of Understanding (MoU) at the Capitol [...]
Bansko attracts nomads. Tackling ticket scammers. MATTA’s tiger tokens. More.
09/11/2023 by Ian Jarrett
This week: Small Bulgarian town has become a magnet for digital nomads, sports ticket seller is kicking goals for travel professionals, e-wallets are opening across Malaysia and Airbnb cops a big fine in Italy. ----------------------------------------- Move over, Bali: Bansko is where the nomads [...]