Marketing
The Human Revolution goes to Africa – world’s biggest population by 2030
06/11/2023 by WiT
WiT, Innovation City and Travelstart team up to hold travel tech event in Cape Town March 14-15 WiT (Web in Travel), the leading travel tech conference and media in Asia Pacific, will launch its African edition in Cape Town, South Africa, on March 14-15, 2024. To be held in partnership with Inn [...]
BeMyGuest is Sentosa’s Channel Manager in new partnership
25/10/2023 by WiT
BeMyGuest has announced its strategic partnership with Sentosa Development Corporation - under this collaboration, BeMyGuest will take on the role of a Channel Manager service provider for Sentosa, aimed at streamlining the distribution of attraction and activity products on the Sentosa website. [...]
Tribal power: The new model warriors driving OTAs forward
23/10/2023 by Luke Clark
“The revolution of travel itself lies in how we connect people” Anyone who thinks that the great days of innovation for Online Travel Agents (OTAs) are behind us, clearly has not been to a Web In Travel event recently. At WiT Singapore 2023, we met three perfect examples of how in the right han [...]
Opportunities for startups abound in the age of vertical disruption
17/10/2023 by Luke Clark
“To be able to have automation and language models that enable a robot to engage with your customer? It changes the paradigm.” As every sector in travel from tours and activities, to flights, hospitality and corporate travel undergoes massive change, the WiT Singapore 2023 panel on ‘Vertical [...]
APAC leads in travel resurgence; consumers see trips as a necessity, not luxury
12/10/2023 by Arvindh Yuvaraj
“Stability has returned and seasonality is back,” says Google's Hermione Joye While the travel industry flourished in 2019, it came to an abrupt halt in 2020 for obvious reasons. Over the past two years, the sector witnessed a series of closures, reopenings, the emergence of vaccinated travel l [...]
With great elasticity, Healy aims to wrap arms around 1,001 hotels from Dubai
02/10/2023 by Yeoh Siew Hoon
Excited about Middle East opportunity, Accor's CCO to focus on revenue management, pricing discipline and distribution partnerships After 12 years of living in Singapore, a full cycle in the Chinese calendar, Kerry Healy, who took up her new role of (wait for this, it’s a long one) Chief Commerci [...]
Air Asia on the MOVE. Hopper’s new bed partner. Go City rides with Big Bus. More.
28/09/2023 by Ian Jarrett
Now everyone can help Tony Fernandes Air Asia founder Tony Fernandes says he came up with the airline’s tagline – “Now, Everyone Can Fly” - while taking a shower. Now, Fernandes wants help with a tagline for airasia MOVE which he describes, in a personal message to airasia members, as � [...]
‘Made in Singapore’ adopts bolder, playful approach to marketing the city state
27/09/2023 by WiT
STB's new campaign focuses on transformation of ordinary moments into special memories The Singapore Tourism Board (STB)'s newly-launched “Made in Singapore” global campaign is aimed at spotlighting quintessential Singaporean experiences, from iconic attractions to hidden gems, showcasing how [...]
Do consumers care about influencers?
26/09/2023 by Arvindh Yuvaraj
The effectiveness of Influencer Marketing in driving direct sales is not significant, but there’s still a lot of value in this vertical, says Milieu study In the last decade or so, the undeniable growth of social media has given rise to a new breed of celebrities: the influencers. These individua [...]
Generative AI and “seamless travel” dominate Expedia’s Fall catalogue 
26/09/2023 by WiT
Company has doubled down and invested massively in the latest tech capabilities using AI and machine learning to accelerate innovation, says CEO Expedia Group has unveiled its Autumn Release 2023, showcasing an array of new features and products aimed at enhancing the travel planning process. These [...]