Best practices in storytelling, an STB case study: Use your brain and make people happy
Last year, Myfanwy McGregor, co-founder of Adhesive PR in Sydney, had an idea for a campaign – was there a way to measure the happiness levels that Singapore can create?
And so the agency for Singapore Tourism Board worked on a programme where it brought a team of influencers and neuro scientis [...]
STB to unleash passionate marketers and storytellers to support and animate its new brand
Having launched its “Passion Made Possible” brand last year, the success of which depends on unleashing the passion of Singaporeans and residents, the Singapore Tourism Board is investing in building an industry of marketers and storytellers.
As a first step, it has opened its internal Ma [...]
The Wrap: onefinestay launches personalised concierge service
In the news: Higher Living with onefinestay; STB partners with Grab to provide seamless experience to visitors; 250 airlines on board with Travelport's merchandising tool
HOSPITALITY: onefinestay launches new personalised concierge service
For your next stay at any onefinestay’s propert [...]
Letter from Assam, Part 4: Cruising on the Brahmaputra and sleeping in the middle of nowhere
The final leg of our Assam Tea & Wildlife Adventure takes us on a five-hour drive to the city of Guwahati where we board a river boat, our home for the next two nights. On this cruise on the Brahmaputra, I learn about time, silk and breathing in the moments.
On our way out of Kaziranga Wildli [...]
Chinese consumers prefer higher-rated hotels and last minute bookings, Ctrip reveals
There is a growing demand by Chinese consumers for four- or five-star hotels accompanied by shorter reservation time, according to findings in the 2017 Ctrip Hotel White Paper (in Chinese) on the latest trends and consumer data insights for the hospitality industry in China.
The Chinese travel [...]
Johan Svanstrom on how Hotels.com intends to stay on the pitch in Asia
Before he became president of the Hotels.com brand, Johan Svanstrom was based in Hong Kong and played a key role in building up the business in Asia Pacific. With Expedia committing more resources to growth in the region, Svanstorm and his team are riding high on the wave of globalisation. I caught [...]
The Wrap: The Travel Corporation ‘creates’ an online portal for agents and rolls out e-documentation
In the news: We highlight The Travel Corporation’s new online travel portal, and reveal why 2017 was the safest year for air travel.
TRAVEL: The Travel Corporation ‘creates’ an online portal for agents and rolls out e-documentation
Travel and leisure group The Travel Corporation (T [...]
Letter from Assam, Part 3: Creatures great and small, and sunsets to make you weep in Kaziranga
From Majuli Island, the third leg of my travels through Assam takes me to Kaziranga National Park & Tiger Reserve. This being my first safari experience in India, I really didn't know what to expect. All I know is I got more than I bargained for.
I knew I was in for something magical when, o [...]
Your time is gold and yes, we have yobots to serve you too: The Yotel promise
Walk into Yotel Singapore and you could be forgiven for thinking you’ve stepped into the mission control of a space capsule. The look and feel is white and minimal with splashes of purple.
Two Yobots, one male and one female (distinguished by her eyelashes), catch the eye. Wifi-enabled, the [...]
As online travel reaches maturity in the west, what does the next chapter look like?
As the global online travel market reaches a turning point, what lies in store for all players, from global to local?
To me, there was one key message that came out of the two largest conferences in online travel for Asia Pacific and North America – WIT (Web in Travel, Singapore) and Phocuswrig [...]
