Marketing
The Wrap: ZEN Rooms brings cash-on-delivery concept to hotel booking
11/05/2017 by WiT
In the news: ZEN Rooms' new pay-at-hotel feature, Amadeus’ expansion in Indonesia, new partnerships - Serko and HRS, Hotels.com with Standard Chartered HOSPITALITY: ZEN ROOMS BRINGS CASH-ON-DELIVERY CONCEPT TO HOTEL BOOKING ZEN Rooms, a leading online budget hotel franchise in Southeast [...]
SilverNeedle Hospitality acquires Brand Karma, rebirths as Next Story Group
10/05/2017 by WiT
SilverNeedle Hospitality Group has acquired new media marketing agency, Brand Karma. Together with SilverNeedle’s in-house architecture and design agency Virsa, the entity has rebarnded as Next Story Group, calling itself "highly-specialised in marketing and design, holistically maximising ROI [...]
Northstar Travel Group acquires the leading group of hotel investment events from Burba Hotel Network
09/05/2017 by WiT
Northstar Travel Group announced it has acquired the hotel investment event portfolio from Burba Hotel Network (“BHN”), the American Hotel & Lodging Association (“AHLA”), and their other partners.  BHN produces 10 hospitality investment events and conferences around the world, including [...]
Unveiled: Behaviours of Chinese travellers, and what motivates them
08/05/2017 by WiT
Chinese international travellers currently numbered an estimated 100 million, making China the world’s largest outbound travel market. By 2030, the country will have about 600 million middle class citizens and most of them will want to travel. What drives the Chinese to travel so often and in s [...]
How travel apps of leading brands rank in speed
02/05/2017 by WiT
Most of us have our favourite apps to shop for travel and, depending on how fast and/or how user friendly the interface is, we either keep them as our favourites or discard them. Slow performing apps could put some of us off as we want to be able to quickly book air tickets and accommodation, sea [...]
Asian travellers looking further for holiday spots: Sojern
28/04/2017 by WiT
Asian travellers are looking further for holiday spots, choosing North American and European destinations over local and regional ones as they did previously, according to Sojern’s latest second quarter Global Travel Insights report. The report analyses travel intent data from 350 million trave [...]
The Wrap: Amadeus pilots first VR travel search and booking service
27/04/2017 by WiT
In the news: Amadeus’ VR booking service, new premium classification for Salam Standard, Qualtrics’ survey on managing traveller experience TRAVEL TECHNOLOGY: AMADEUS PILOTS FIRST VR TRAVEL SEARCH AND BOOKING SERVICE Navitaire, which Amadeus acquired in January last year, is testing a [...]
AirAsia: The journey to becoming a digital airline has begun
25/04/2017 by WiT
AirAsia always has big ambitions, evident from its growth from a two aircraft airline in 1993 flying to a handful of destinations to currently the biggest low cost carrier in Asia with 165 destinations in 25 countries. Now its group chief executive officer Tan Sri Tony Fernandes has another visio [...]
Travellers to Malaysia rely on reviews to pick hotels
24/04/2017 by WiT
Most travellers are influenced by three factors when it comes to booking accommodation: price, ratings/scores of accommodation on a review site, and proximity to key attractions (not necessarily in that order). For example, almost all visitors (95%) to Malaysia are influenced by price, while 91% [...]
The Millennial Traveller: Gen-Z, the new millennial?
21/04/2017 by WiT
And so the focus now falls on Gen-Z. The new buzzword du jour. Millennials are so passé, they should have stopped ageing if they wanted to stay relevant. So what is it that Gen-Z wants? Are their travel tastes so remarkably different to millennials’? Simply put… They want exactly the same th [...]