Marketing
The Wrap: AirAsia on track to becoming a truly Asean airline
01/06/2017 by WiT
The focus this week is on AirAsia’s journey to becoming an Asean airline, and launch of feijipiao.co.nz to cater to Chinese travellers in Australiasia AIRLINES: AIRASIA ON TRACK TO BECOMING A TRULY ASEAN AIRLINE  AirAsia’s rapid expansion in the region is paving the way for it to beco [...]
JTB buys Kuoni, the Samurais fight back, get set for a fiery WIT Japan
31/05/2017 by Yeoh Siew Hoon
The news of JTB Corporation acquiring all shares of Kuoni Global Travel Services, making it the world’s largest DMC, is yet another sign of the emergence of Asia travel brands on the global scene. As the Asia market grows in importance and scale, and their customers fan out across the world in [...]
Letter from Amsterdam Part 2: Fear of ghosts and bikes, and trends that rock in Asia
29/05/2017 by Yeoh Siew Hoon
In Amsterdam, I stayed at the Grand Amrath Hotel. It’s reputed to be haunted. I didn’t know it because unlike 80% of travellers who read reviews before they book a hotel, I didn’t do any research. I stayed there because it was the hotel of choice for the Phocuswright team. It’s a very [...]
Letter from Amsterdam: Fretting over Google, obsessing about data and customers and lessons from Lola
24/05/2017 by Yeoh Siew Hoon
At Schiphol these days, they still give you free WiFi for an hour, but on the condition that you have to complete a survey. If you don’t wish to do that, then you can pay for premium access. It’s a fair exchange, I reckon. You shouldn’t get something for nothing and it is clear that travel [...]
Amadeus uses big data to help destinations in marketing
23/05/2017 by WiT
Amadeus is extending a helping hand to destination marketing organisations (DMOs) to improve their marketing campaigns with analysis of up-to-date travel data through Destination insight. This latest product from Amadeus’ Travel Intelligence division equips DMOs with timely insights into the co [...]
The Wrap: Flight Centre Travel Group expands footprint in Europe, acquires stake in 3Mundi
18/05/2017 by WiT
In the news: Flight Centre Travel Group’s acquisition of stake in 3Mundi, Deem's Intelligent Attach solution for corporate travel, YTL Hotels’ new portal for Singapore, communications solution for Star Cruises TRAVEL AGENCY: FLIGHT CENTRE TRAVEL GROUP EXPANDS FOOTPRINT IN EUROPE, ACQUIRES STA [...]
AccorHotels continues buying spree with deal to acquire another events company
17/05/2017 by WiT
Last month Europe's largest hotel group, AccorHotels, ventured into private sales with the purchase of booking platform VeryChic, which followed on the heels of its decision to buy French hospitality firm Potel & Chabot (deal is currently under negotiations). The company is buying again - [...]
How Real-Time Data Can Drive Real Success for Asian Travel Marketers this Summer
17/05/2017 by WiT
By Russell Young, Managing Director, Sojern APAC Travel brands will compete to captivate the hearts—and wallets—of travellers in Asia-Pacific as we move into the busy summer travel season. According to Phocuswright, the APAC online market will grow by double figures each year to reach a stagg [...]
AirAsia, Everbright form JV to launch low cost carrier in China
15/05/2017 by WiT
AirAsia, Asia’s largest budget carrier, signed a joint venture (JV) agreement on May 14 In Beijing with China Everbright Group, a state-owned financial enterprise, and Henan Government Working Group to establish a low-cost carrier (LCC) in China. The JV, AirAsia (China), will have its base in t [...]
Metasearch: the winning approach to direct bookings
12/05/2017 by FASTBOOKING
Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends so as [...]