Marketing
9 things we learned at ATE23: Australia recaptures Indian market, Ruby is a hit, visa applications, more 
08/05/2023 by Arvindh Yuvaraj
2300 delegates, 623 buyers from 32 countries, and a whopping 45,000 meetings. Those were the numbers that painted the 43rd edition of Tourism Australia’s largest annual trade event, Australian Tourism Exchange 2023 (ATE23) last week. Hosted on the Gold Coast, Queensland across 5 days, this yea [...]
OTAs tipped to benefit most from China’s travel recovery, with Gen Z driving growth
08/05/2023 by WiT
OTAs are tipped to be the key beneficiaries of the Chinese travel market, which is expected to grow 13% per annum post-Covid, according to a report by DBS, Singapore’s major bank. The report, “China Online Travel Sector”, states that more than 60% of online bookings are via online travel ag [...]
KabuK Style wants to create diverse culture with its blockchain-powered travel subscription service
04/05/2023 by Yeoh Siew Hoon
Japanese fintech startup with fixed price model expands to South Korea In terms of timing, Kenji Sunada, founder and CEO of KabuK Style, couldn’t have picked a worse moment to launch his online subscription travel service in 2019. “It was very disappointing,” he laughed. “We didn’t expe [...]
Letter From Sydney: A city that hides its secrets in plain sight
01/05/2023 by Arvindh Yuvaraj
Like the rest of the world, Australia is gearing up for an interesting year in travel and hospitality. The Australian Tourism Exchange or ATE23 is back in full force for the first time since 2019, welcoming travellers both international and domestic to an array of new attractions in the colossal cou [...]
Fever is customising live entertainment and cultural experiences, one city at a time
21/04/2023 by Arvindh Yuvaraj
“From day one of the pandemic, we saw a strong demand for live entertainment. What changed was how people wanted to consume those experiences.” It’s funny - it’s often easier to find things to do when you’re travelling to destinations outside the city, even in the remotest parts. You can [...]
What’s stopping sustainable travel? Booking.com explores “trust” and “cost” in a new study
19/04/2023 by Arvindh Yuvaraj
47% of Singapore travelers don’t believe that sustainable travel options are truly more sustainable. The rise of sustainable travel since the return of travel has been well documented, with many major players in travel and hospitality adopting a more conscious approach to meet consumer demands.  [...]
Singaporeans travel to relax, while Malaysians travel seeking adventure
18/04/2023 by Arvindh Yuvaraj
55% of Singaporeans and Malaysians who have travelled this year plan to travel again in the next 3 months “Same-same but different” is a very common saying when it comes to describing, or rather differentiating, Singapore and Malaysia. The two countries share a common history, identical cuisine [...]
Top of the WiT 22: Understanding new trends and how to market to the emerging Chinese traveller
15/04/2023 by WiT
Top Of The WiT is a grab of the trendiest news that happened this week in travel, tech and Asia - all condensed into a quick-and-easy nugget-sized podcast. In this special episode, we look back at some key learnings from China Arising: Hello, New China, WiT's first event of 2023 in collaboartion [...]
Consumers want an easy, modern travel retail experience, research says
14/04/2023 by Arvindh Yuvaraj
“Customers prefer shopping in every other retailing sector over travel.” We often, and obviously, think of money when the term “currency” is used, but a new study points out a glaring truth that’s normally forgotten - that time is our most valuable currency. It’s also an equaliser becau [...]
Klook strikes partnership with Mandai Wildlife Group, targeting millennial and Gen Z travellers
13/04/2023 by Arvindh Yuvaraj
Partnership includes marketing campaigns across six key markets in the region Travel and experiences platform Klook and Mandai Wildlife Group have announced a three-year strategic partnership to boost international visitorship to the Mandai Wildlife Reserve, the integrated wildlife and nature preci [...]