Marketing
Virtual tours are getting popular, and Actsugi meets that demand in Malaysia
07/04/2023 by Arvindh Yuvaraj
“Virtual tours are not an alternative to actual tourism - it’s a pre-marketing tool.” When the pandemic first hit, one concept that gained popularity was virtual tours. With travel restricted, people turned to digital tours of popular destinations as an alternative. Some travel companies surv [...]
Content, tech, sustainability – Singapore charts its voyage into a “Quality Tourism” future
06/04/2023 by Yeoh Siew Hoon
Face hard truths, ask tough questions – tourism captain urges industry to “make it so” Entertainment content, technology and sustainability are the three key pillars around which Singapore plans to take its “Quality Tourism” strategy to the next level – that takeaway was evident from [...]
China Arising: Six trends to heed to capture the emerging Chinese traveller
04/04/2023 by Yeoh Siew Hoon
Since the reopening of China on January 8, there have been numerous surveys published on what to expect from this most consequential of travel markets and how the world should prepare for it. But nothing beats hearing first hand from those who are in-market or at the coal face of what is possibly [...]
From hanoks in South Korea to old homes in Japan, Airbnb expands “Historical Homes” listings in Asia
04/04/2023 by Yeoh Siew Hoon
How an idea born in France spread to create a new category of rural heritage tourism; shophouse programme under study It started out as an idea in France – to fund the renovation of heritage buildings to revitalise heritage tourism in rural areas  – an idea that eventually led to the launch [...]
As profiles shift, Worklounge caters to an underserved, luxury segment of remote workers
30/03/2023 by Arvindh Yuvaraj
“When have you had a better work experience than when you're out on a business trip working from your hotel?” There was a time when the term “digital nomad” and “remote work” carried their own connotations. Not only were they rare, but the jobs were almost always associated with 20-some [...]
The Ranee’s Rosemarie Wong wants to do for Borneo what Jim Thompson did for Thailand
30/03/2023 by Yeoh Siew Hoon
“You change what you can control, and go on,” says Kuching boutique hotelier It was just slightly over 10 years ago when Rosemarie Wong burst onto the Sarawak hospitality scene with her boutique hotel, The Ranee. Brimming with enthusiasm and energy, she spoke of how she wanted to change the ima [...]
Excuse me, what’s your discomfort zone?
14/03/2023 by Yeoh Siew Hoon
The seven desires of travellers in 2023, according to Booking.com You couldn’t ask for a more comfortable start to the year than the one Booking.com just had – in January 2023, room nights booked hit 95 million, surpassing the previous record set in May by more than 10 million. The 95 million [...]
APAC key to Expedia’s global growth, destinations shift to urban, B2B focus in South-east Asia
24/02/2023 by Yeoh Siew Hoon
Dykes to “farm” SEA for deeper partnerships to drive membership programme Increasing loyalty members and app users and doubling down on its B2B will be the key thrusts of Expedia’s strategy in Asia Pacific as it rebuilds its business in the region post-pandemic. Specifically in South-east [...]
SingaporeAir.com a Top 10 travel site, Booking.com the go-to OTA in Southeast Asia for US travellers
22/02/2023 by Arvindh Yuvaraj
Traffic on Singapore Airline’s official website grew 195% last year for US-based visitors Similarweb recently released its annual Digital 100 ranking of the fastest-growing companies on the web, and one of its 10 key categories is Travel and Tourism. Demand for international travel and cruises do [...]
Pioneering Pathfinders and Memory Makers: They dominate in Asia Pacific
14/02/2023 by Yeoh Siew Hoon
Planning with AI, facial recognition and ease of payments key to traveller tribes in region Read into it what you wish but it would appear that, according to Amadeus “Traveler Tribes 2033” study, the majority of travellers in markets such as Singapore, Japan, Australia and New Zealand are Memo [...]