Marketing
WIT Startup: Seatfrog joins Amadeus Next to offer mobile-only ancillary technology
04/08/2016 by WiT
Australian travel startup Seatfrog has joined Amadeus Next, as it aims to revolutionise mobile airline ancillaries by allowing travellers to upgrade their seat in the 48-hour window prior to take-off and right up until the time of departure. Seatfrog’s mobile platform allows travellers to trans [...]
Letter from Australia: Pokemon On The Go
03/08/2016 by Yeoh Siew Hoon
Pokemon Go, the augmented reality game where players collect in-game items and catch Pokemon characters or monsters, could either be the best thing to happen to gamers and travellers or the biggest social disaster waiting to happen. I found myself having near collisions with people in Melbourne. [...]
Blacklane secures “two-digit million Euro”, its largest investment to date
02/08/2016 by WiT
Global professional driver service Blacklane has raised the largest investment in its history, securing a “two-digit million Euro” Series C round. German car manufacturer Daimler, through subsidiary Daimler Mobility Services, led the round. This is the second time that Daimler is investing in [...]
Inspire true hotel loyalty by making your programme stand out
02/08/2016 by WiT
This is a guest post by Patrick Bosworth, CEO of Duetto, a San Francisco-based revenue strategy technology company. A recent survey commissioned by Choice Hotels International showed that almost two-thirds (61%) of travellers find loyalty programmes and points do impact their choice of vacati [...]
Northstar Travel Group launches learning management platform to meet demand for specialist certification
02/08/2016 by WiT
Northstar Travel Group has unveiled its new white-labeled learning management platform, which engages thousands of travel agents and meeting planners in immersive learning about destinations and supplier brands annually. 

 Northstar said in a statement that the upgraded learning management p [...]
The Wrap: A mile-high (book) club takes off with Jetstar
28/07/2016 by WiT
The weekly news roundup: Jetstar’s Big Book Swap, five personas of Chinese travellers, Edmond Travel partners with Travelport AVIATION: A mile-high (book) club takes off with Jetstar Fancy being member of a mile-high club, of the book kind? Low cost carrier Jetstar has started one with t [...]
The World’s Most Unique Digital Travel Awards Returns
28/07/2016 by WiT
Web In Travel’s WITovation Awards, which recognise excellence in digital marketing and user experience in travel, returns with the WIT Conference (Singapore, Oct 17-19). Presented by Sojern, this year’s awards are open to nominations that cover marketing and development efforts in the last 12 [...]
How a corporate hippie is reimagining George Town heritage + hotels
27/07/2016 by Yeoh Siew Hoon
The day I went to check out the Jawi Peranakan Mansion, Chris Ong’s newest boutique hotel in Penang, a Chinese family of about 12, with young kids, were checking in. They had booked on Expedia, were taking two rooms and the staff were wondering how to tell them that each room only had capacity [...]
Checkmate. TrustYou is now wherever guest feedback happens
22/07/2016 by WiT
TrustYou’s acquisition of real-time messaging specialist Checkmate last week fills the missing piece of the data puzzle that it is building in a bid to be the “company that knows everything about every guest when it comes to feedback” and, in turn, “the data platform that powers the booking [...]
The Wrap: Revenue from add-on services makes 10 airlines “billionaires”
21/07/2016 by WiT
The weekly news roundup: IdeaWorksCompany airline ancillary ancillary revenue review, 2016 Global Flight Price Ranking from Rome2rio, Apple Pay for Klook users AVIATION: Revenue from add-on services makes 10 airlines “billionaires” Ancillary revenue for airlines have doubled between 2 [...]