Marketing
Hooray, we have moved on from toilet rolls: Hartman on innovation and integration
22/08/2016 by Yeoh Siew Hoon
It was good to see veteran hotelier Richard Hartman on stage at Hotelsworld Sydney being recognised for his contribution to hospitality – he received the conference’s 2016 Global First Award – and in familiar fine fighting form. One of the things I liked about Hartman, best known for le [...]
The Wrap: Social media overtakes traditional marketing metrics in Singapore and APAC, says TNS study
18/08/2016 by WiT
The weekly news roundup: TNS Marketing Monitor study on social media influence in marketing, Singapore DBS Bank’s chatbots, Tourism New Zealand’s new halal food guide TECHNOLOGY: Social media overtakes traditional marketing metrics in Singapore and APAC, says TNS study Brands in Singap [...]
Bowie by my bed, Old Clare is turning conventional hotel thinking on its head
11/08/2016 by Yeoh Siew Hoon
The black-and-white framed photograph of David Bowie by my bedside got me at first sight. Next to it was a note that said, “We are big fans of David Bowie too … Hope you’ll enjoy one of our favourite quotes from the man. Life is not meant to be just black or white, we are constantly pushing an [...]
The Wrap: Travel platform Touristly scores investment from Tune Labs
11/08/2016 by WiT
The weekly news roundup: Tune Labs’ investment in Touristly, Amadeus and Zingle partners in messaging technology, Mantra’s Pokémon Go-friendly hotels in Australia STARTUP: Travel platform Touristly scores investment from Tune Labs Kuala Lumpur-based startup incubator and accelerator T [...]
Personalisation will give your customers the best shopping experience, says Sabre.
11/08/2016 by WiT
Sabre Corporation has released data showing that over one in three of all global travellers pay above the average airfare for plane tickets. On the popular routes compared within Asia Pacific, Singapore-Hong Kong saw 37% of travellers paying above the odds, while Australia’s key Sydney-Melbourn [...]
Nok Air’s Patee on the emotion of social media and Pokemon Go
10/08/2016 by Yeoh Siew Hoon
As far as Patee Sarasin, CEO of Nok Air, is concerned, social is the biggest phenomenon influencing the airline industry. “Mobile is just a technology but social is about emotions, and it’s harder to manage emotions,” said the Bangkok-based executive who set up the low cost airline 12 years [...]
Asia and digital will transform aviation, says Qantas’ Alan Joyce
10/08/2016 by Yeoh Siew Hoon
Asia and the digital revolution are two of the global forces that will have a longterm impact on aviation, according to CEO of Qantas group, Alan Joyce.   Speaking at the CAPA Australia Aviation Summit in Brisbane last week, he said that although the US remains Qantas’ largest market, [...]
Report: APAC business travel demonstrates resilience as MICE helps boost room rates
09/08/2016 by WiT
Corporate travel in Asia Pacific proves resilient with the region attaining the largest share of business travel spend ahead of North America and Western Europe, while the MICE (Meetings, incentives, conferences and exhibitions) industry helps to hike up room rates. This is despite global economi [...]
Business or Pleasure – why not both?
08/08/2016 by WiT
Bertrand Salliet, general manager of FCM Travel Solutions South East Asia, shares his insights on the impact of Bleisure, and how the travel industry and companies can best leverage on the trend and opportunities.  As business travel increasingly becomes a necessity, more and more executives [...]
The Wrap: More hotel choices for travellers in Sabre-Expedia partnership
05/08/2016 by WiT
The weekly news roundup: Expedia's partnership with Sabre and Travelport, awards for AGORA Hospitality  SECTORS: More hotel choices for travellers in Sabre-Expedia partnership Travel agents across Asia Pacific have more hotels to offer to their clients with the addition of 63,000 new prop [...]