Marketing
The Millennial Traveller: Old fashioned storytelling and customer service work for Mr and Mrs Smith
20/04/2016 by WiT
James and Tamara Lohan (co-founders of Mr and Mrs Smith) reveal the strategies that have kept their hotel booking platform going in an increasingly competitive market – keep it ‘niche’, harness the power of content and strive for the best customer service both online and offline.The digital en [...]
The Wrap: The Crest Collection from Ascott – luxury with a sense of home
14/04/2016 by WiT
In the news: Ascott’s new The Crest Collection, Lion Air flies with Sabre, Amadeus’ revenue management solution for SIA, GfK-ForwardKeys on inbound travel to IndiaThe Crest Collection from Ascott – luxury with a sense of homeAscott has added a touch of European elegance and grandeur to its col [...]
Bringing it all together under George Town Heritage & Hotels
12/04/2016 by WiT
Known for his golden touch in transforming decrepit heritage buildings into tasteful, luxurious accommodations for travellers, award-winning hotelier Christopher Ong marks another milestone with the introduction of George Town Heritage & Hotels (GTHH).All Ong's properties - Muntri Mews, Muntri G [...]
The Wrap: Carlson Rezidor brings Virtual Reality to Radisson Blue’s design programme
07/04/2016 by WiT
In the news: Virtual reality for Radisson Blue's design programme, CarTrawler and Shannon Airport collaborate, TripAdvisor’s report on best time to book hotels, Langham Hospitality Group’s new corporate websiteCarlson Rezidor brings Virtual Reality to Radisson Blue's design programme Carlson Rez [...]
Travelport expands Japan’s presence with acquisition of Galileo Japan
06/04/2016 by WiT
Leading travel commerce platform, Travelport, has acquired Galileo Japan, its third party distributor in the country.Galileo Japan was previously owned by a consortium of airline owners.With the acquisition Travelport will build a new, consolidated Travelport Japan entity that will continue to offer [...]
AccorHotels buys onefinestay, plans to add 40 new markets
05/04/2016 by WiT
Adding to its arsenal in private accommodation, Accor Hotels has acquired onefinestay, a high-end hospitality pioneer specialising in luxury serviced home rental in key worldwide gateways.The acquisition is for €148M (£117M) and AccorHotels has made a further commitment of €64m (£50m) to help [...]
KLM expands social media strategy with launch of Facebook Messenger service
01/04/2016 by WiT
KLM Royal Dutch Airlines has partnered with Facebook Messenger to launch a service that allow travellers to check-in, access boarding pass and receive flight status updates through the app.This makes KLM the first global airline to provide these services on Messenger.The new partnership makes it eas [...]
The Wrap: Historic Central Market goes online to reach a wider audience
30/03/2016 by WiT
In the news: KL Central Market’s MoU with 11street, new baggage tracing solution from Lufthansa and SITA, Hop Inn and FASTBOOKING partnerHistoric Central Market goes online to reach a wider audienceCentral Market, one of the most popular attractions in the Malaysian capital city of Kuala Lumpur, h [...]
By all means, pursue direct but learn to milk those distribution partnerships
29/03/2016 by Yeoh Siew Hoon
No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distributors who can give you the most value.That was the general consensus of hoteliers speaking at WIT Hospitality. Puneet Mahindroo, corporate director of re [...]
The “brutally simple” world of Mandarin Oriental and Hobson’s views on digital
29/03/2016 by WiT
In a world of constant, rapid change, Hong Kong-based Mandarin Oriental Hotel Group has managed to stay on course with a quality and consistent approach to brand building, product, service delivery and guest experience.The consistency in messaging is clearly helped by the fact that the chief marketi [...]