The Millennial Traveller: Locally grown, locally eaten as ‘farm to table’ catches on
Hooray! The ‘farm to table’ concept has finally picked up in Singapore. Marketing strategies have shifted from boasting about the vast distances the piece of perfectly seared steak has travelled for your enjoyment to showing off the restaurant’s humble rooftop garden that yields just enough mi [...]
A three-party collaboration to enhance the Singapore experience
In the news: Partnership to boost Singapore’s inbound tourism, Twitter on AirAsia planes, SWISS’ new deal with Travelport
A three-party collaboration to enhance the Singapore experience
Three leading players in the Singapore tourism industry - Singapore Airlines (SIA), Changi Airport Group [...]
Tourism marketers need to better understand Gen Z consumers
Travel and tourism entities need to adapt to the expectations of Gen Z, defined as consumers in their teens, because it is unlike previous generations, said Carolyn Childs, co-founder of market research and marketing firm, MyTravelResearch.com.Gen Z members, born after 1995, are 100% digital nati [...]
Best of TW Asia Global Wrap: Malaysia looks to smaller Chinese cities for tourists
Featured stories from TravelWeekly Asia: Malaysia’s strategy to boost Chinese arrivals, MERS’ effects on Korea’s tourism industry, Forrester's new research on millennialsMalaysia looks to smaller Chinese cities for touristsMalaysia is targeting second-tier cities in China like Nanjing and Fuzh [...]
Create personalised purchasing experiences to meet specific needs of tomorrow’s travellers
Travellers today are no longer defined by their demographic segment but by their values, behaviours and motivations. As such airlines and other travel providers will need to harness the wealth of data and social media information to create "purchasing experiences", which cater to individual needs, a [...]
It was as if I were there: How I embraced virtual reality in travel
Immersive marketing is now a thing. I first heard of it when HBO employed the hottest tech gadget - Oculus Rift - at SXSW last year to market the popular TV show, Game of Thrones.
Don a pair of virtual reality (VR) goggles and conference-goers could get a taste of life as a member of the Night� [...]
eLong gears up for new avatar, set for sharper focus on lodging
This is an article by Ritesh Gupta, ChinaTravelNews.
Post Expedia’s decision to sell its equity stake in eLong, it is expected that the operations of eLong would solely focus on the online hotel booking segment. The plan from here on may be to replicate the model of priceline group’s booking. [...]
In travel, mobile-ready “micro-moments” mean business
Increasingly impatient travel consumers in the middle of a "micro-moment" expect mobile friendly websites. If you don’t have one, you’ll lose business, says Bronwyn White, co-founder of MyTravelResearch.com, a market research and marketing firm specializing in the travel, tourism and aviation in [...]
Create complete travel itinerary with Expedia’s “Things to Do”
Expedia, one of the world’s largest online travel agencies, has launched “Things to Do” as part of its expanding portfolio of travel services.
This new product, with Expedia Asia leading the charge, aims to increase supply, accessibility for its customers and availability across all platfo [...]
Best of TW Asia Global Wrap: The name’s Bond. James Bond
We introduce a new weekly column - Best of TW Asia Global Wrap - a roundup of the top stories in our sister publication, TravelWeekly Asia. Featured: VisitBritain’s new tours, Millennials and travel agents, and Thailand’s tourism numbers
The name’s Bond. James Bond
VisitBritain will be [...]
