Marketing
WIT Start-Up Pitch: Kaligo wants to solve the loyalty gap in OTAs
09/09/2015 by WiT
Feel you're not being rewarded properly when you book your hotel room? One OTA is trying to address that. Kyle Armstrong, CEO & co-founder of Kaligo, tells WIT their plan.Q: Describe the business, core products and services in one paragraphKaligo.com is an online booking platform that rewards cu [...]
The value of authenticity in storytelling and travel
08/09/2015 by Danielle Yong
A little over a year ago, I went to Peru. On my list was a visit to Lake Titicaca, the world’s highest navigable lake. Getting there involves a half-day-long drive from Cusco – made longer by drag in the dirt roads and the ocasional llama crossing.On the shores of the lake is the city of Puno, c [...]
No travellers left behind with Rome2rio’s new alert service
07/09/2015 by WiT
Rome2rio’s newly launched Advance Booking Alert advises travellers when they must book in advance and when they can “wing it”, ensuring that its users are not left behind.The alert function makes sure travellers are fully informed when transport operators require or recommend advance reservat [...]
The Wrap: Perth Airport enhances traveller experience with Amadeus’ cloud technology
04/09/2015 by WiT
In the news: Amadeus’ cloud technology for Perth Airport, Ascott’s new properties in Asia, joint campaign by ANA and TripAdvisor to sell JapanPerth Airport enhances traveller experience with Amadeus’ cloud technology Perth Airport is turning to cloud technology to improve its service to both t [...]
Call for entries: WITovation Awards returns in 2015
01/09/2015 by WiT
The WITovation Awards, which recognise excellence in digital marketing and user experience in travel, returns with the WIT Conference (Singapore, Oct 19-21).Entries are being sought in four categories - Social Butterfly, Absolute Mobile, Data Specialist and Content Magician.Into its fourth edition, [...]
How to go beyond being a “digital vampire”: Take some tips from The Who’s Townshend
28/08/2015 by Yeoh Siew Hoon
In his John Peel Lecture of 2011, Pete Townshend of The Who called iTunes a “digital vampire”, saying it was bleeding artists with its enormous 30% commission.He then went on to give some tips as to how iTunes could create a better world for all – unearth new, good music through editorial guid [...]
Best of TW Asia Global Wrap: Conrad Macao Launches ‘PINK Inspired 2015’
27/08/2015 by WiT
Featured stories from TravelWeekly: ‘PINK Inspired 2015’ campaign by Conrad Macao, impact on hotel rates from impending recession, Thailand to reform tourism sectorConrad Macao launches ‘PINK Inspired 2015’Conrad Macao, Cotai Central has announced its ‘PINK Inspired 2015’ campaign. From [...]
How to sell travel to seniors who are cash and time rich
26/08/2015 by Bronwyn White
In our lifetime, we will never see another demographic that has as much disposable cash to spend, or as much free time as our current seniors.We have interviewed, researched ,and “studied” thousands of seniors and their travelling habits. Seniors come with a natural intrigue and a zest for life [...]
Ryanair partners with CarTrawler to create Ryanair Car Hire
26/08/2015 by Yeoh Siew Hoon
CarTrawler, the world’s biggest online car rental platform, announced its appointment as exclusive car rental provider to Ryanair. The new service, Ryanair Car Hire, will go live on Tuesday September 1. Speaking in London, Mike McGearty, Chief Executive Officer of CarTrawler, said:“Ryanair is a [...]
WIT Warrior Spotlight: As it led in social media, Brand Karma’s Sim now wants to lead in virtual reality
20/08/2015 by Yeoh Siew Hoon
At the WIT Conference last year in Singapore, we recognised 10 individuals whom we felt have had the most influence on the development of online travel in Asia Pacific. This is the seventh article in a series of interviews profiling the WIT Warriors.Morris Sim came out of Microsoft to start up a soc [...]