Loyalty: Breaking the Customer Code
Steve Hui, CEO of iFLYflat, a company that manages frequent flyer points for businesses, believes that travel companies need to actively help customers earn their rewards to earn their true loyalty. He shared why in this presentation at WIT Middle East.
Everyone has a loyalty programme these [...]
Online travel in Indonesia fires up, tourism marketing goes digital
Hiding away in my private villa in Bali after our WIT Indonesia conference, I couldn’t help but reflect on how much travel has changed. Everyone who had flown in to Bali for the event was secreted away for the weekend in their own villas of choice, whether booked directly, OTAs or through private [...]
Venture Republic buys Flocations to strengthen travel offerings in Southeast Asia
Venture Republic Group (VRG) announced today its acquisition of Singapore based startup, Flocations, Southeast Asia’s largest marketplace for online tour packages.
However, no other details such as the acquisition amount, were revealed.
Flocations, founded in 2012 and operating in Singapore [...]
WIT Warrior Spotlight: Kathleen Tan – travel will become like going to the cinema
At the WIT Conference last October in Singapore, we recognised 11 individuals whom we felt have had the most influence on the development of online travel in Asia Pacific. This is the first article in a series of interviews profiling our WIT Warriors.
Kathleen Tan came from a retail and music ba [...]
Future traveller & future travel agency tribes – let’s take a stab at the future
So it’s very brave of Amadeus to look into the future – 2030 no less – and predict the future traveller tribes. Most of the time, I can’t even figure out what’s going to happen tomorrow which is why I remain a scribe I guess, and not a researcher.
But there’s just so much happening so [...]
Changi Airport and STB team up to grow visitor arrivals to Singapore
Changi Airport Group (CAG) and Singapore Tourism Board (STB) have inked a strategic marketing deal that see them jointly investing S$35 million to boost awareness of and arrivals to both Singapore and Changi Airport.
Billed as the “largest strategic partnership between CAG and STB to date� [...]
Pause the clicks and conversions, time for “magic” in hospitality
In today’s world of performance-based marketing, where everything is measured by clicks and conversions, it is almost sentimental to see a hotel company invest in something as intangible as “entertainment” and “magic”.But this is what Accor Asia Pacific has been doing for well over a decad [...]
Making a foreign site click in China – it’s a game of technical and commercial issues
Website performance, particularly site speed, is an area of opportunity for foreign operators to consider. ChinaTravelNews assesses how foreign entities can improve upon their respective websites.Garnering attention of a prospective traveller early in the booking funnel and converting them on the br [...]
Six key lessons about hybrid customer behaviour
The is a guest blog by Laurens van den Oever, global director travel of GfK Asia Pte Ltd.Who could have foreseen 20 years ago that, in 2014, 3% of people would be booking holidays from their bathrooms?The customer purchase journey is unrecognisable compared to only 10 or 20 years ago. It is now all [...]
How to engage with India’s tech-savvy travellers
This is a guest blog by Carolyn Childs, co-founder of MyTravelResearch.com, on how responsive mobile-ready websites are vital for India, a country where all age groups don't bat an eyelid using smartphones to research and book travel.During Australia Business Week in India in January our delegation [...]
