The Experiences Moment has arrived: Expedia announces intent to acquire Tiqets
Mariano Dima: “Experiences is the next thing to crack but it’s far more fragmented and harder to get right”
If anyone needed convincing that the tours and activities sector is the next battleground for online travel, it’s the latest announcement from Expedia Group that it has entered into [...]
What makes a travel brand matter in 2026? Expedia’s Brandon Ehrhardt on marketing in the age of AI | WiT Studio
In our latest WiT Studio interview, we sat down with Brandon Ehrhardt, VP of Marketing at Expedia Group, to explore some of the biggest forces shaping traveler behaviour today. As AI floods the world with endless content, Brandon posed a simple but sharp reminder: authenticity still wins.
“Just [...]
Asia’s most adaptable hotels outperform peers by 59%
As regional travel increases, data shows that culturally fluent strategies now define the region’s top-performing properties.
Digital travel platform Agoda released its latest research report, Tailored to Win: Capturing Asia’s Tourism Boom, showing that nearly all hotels adopting advanced lo [...]
The new Wellness Traveller isn’t booking a Spa Day. They’re trying to fix their life.
If your wellness travel marketing is still centred on fluffy robes and infinity pools, you’re missing the mark.
The "wellness" conversation has fundamentally changed. At our recent WiT Wellness & Well-Being in Travel session in Kuala Lumpur, we presented insights powered by social search data [...]
Accor expands global footprint with new premium subscription
Accor Plus, Accor's leading subscription business, has launched its new premium global travel subscription, ALL Accor+ Explorer. It’s the first subscription to feature the new ALL Accor+ global brand, as the business looks to expand into new key markets next year.
The global subscription market [...]
Raffles blends heritage and innovation for a new chapter in Sentosa
Just six months after opening its doors, Raffles Sentosa Singapore has already positioned itself as one of the world’s most distinctive luxury destinations. The country’s first and only all-villa resort has gathered international accolades - Prix Versailles, Architectural Digest, and Oprah Daily [...]
Wego’s bright green alien is adorable. He’s also a highly strategic tool.
"He makes the Wego brand emotionally resonant across audiences and markets. He cuts through the noise in a way traditional ads or logos never could.”
“The idea for Weegio came from a very real need,” Roxana Nicolescu, VP Brand Marketing & Social Media, told WiT soon after the introductio [...]
From family epic to future growth: How Dawn Teo is future-proofing Amara post-delisting
When I listen to Dawn Teo speak about Amara Hotels, I feel she’s not just describing a business but a Singapore family epic that spans three generations – one that started with a grandfather wanting to honour his roots, to her father building up a strong and proudly Singaporean brand and now her [...]
Online Travel In Asia: The Untold Story (Chapters 5 – 8)
The next chapters of Online Travel in Asia: The Untold Story dive into the defining “moonshot moments” that changed the course of the travel tech industry. From Agoda’s acquisition by Priceline in 2007 to MakeMyTrip’s IPO in 2010, and Qunar’s $306 million sale to Baidu the following year, [...]
Dubai plots its course to 2033 as a next-gen destination for global citizens
Dubai is doubling down on its ambition to become one of the world’s top three cities to live, work, invest and travel in – and tourism lies at the heart of that plan.
At WiT Phocuswright Middle East 2025, Hoor Al Khaja, Senior Vice President of International Operations at Dubai’s Department o [...]
