Cleartrip starts year with new purpose
Cleartrip, one of India’s top three online travel companies, kicked off 2011 with a new purpose.It launched a new television campaign on January 10, anchored around the theme “Every Trip Has A Purpose”. (View commercial below)CEO Hrush Bhatt shares the inspiration behind the campaign. “While [...]
Compelling storytelling techniques from an LA screenwriter
Yesterday I went to a talk by David Freeman. The session was called ‘Powerful Storytelling Techniques For Creating Compelling Entertainment, Branding, Advertising, Architecture, and Design’Dave (as he introduced himself to me) is a Screenwriter and lectures in the subject but, perhaps more inte [...]
Coping with my absence of daily Grooviness
So, it’s Thursday - the day after 2 days of WIT and I’m on a a bit of down. For me the buzz, the atmosphere and the new friendships at WIT are a highlight of the fourth quarter of the year. I was just looking at some of the tweets around the hashtag #wit2011 and I saw this: “3 word [...]
Dump the GPS, feel your way through Napa Valley
Don't ever listen to your GPS. Everyone told us that when driving from San Francisco Airport to Napa Valley you have to take the Golden Gate Bridge route, thus following HWY 101. And yet the GPS insisted that we take the Bay Bridge which yes, is shorter but less scenic.By the time we realized where [...]
Egypt focuses on Asia & joins ITB Asia as partner country; show goes mobile
Egypt has made known its intention to target the Asian market with the announcement that it will be official partner country for ITB Asia 2010.This means that Egypt, led by its First Assistant Minister, Ministry of Tourism, Mr Hisham Zaazou, will join the ITB Asia opening press conference and will [...]
Europe’s travel industry on road to recovery
It’s looking bright for Europe’s travel industry, which reports stable business in 2010 with gradual recovery expected in 2011. Germany is one of the beneficiaries from the expected rise in European tourism.Europe’s tourism sector saw a slight upturn in 2010, and will see a slow recovery from [...]
Travelzoo Lv You Zu launched in China
Travelzoo Asia Pacific has launched a new Chinese brand identity as part of its move to accelerate growth plans in China."Travelzoo has clearly emerged as a publisher of high quality travel deals in China," said Jason Yap, CEO, Travelzoo Asia Pacific. "The Chinese identity reinforces our global pos [...]
Firefly flies high with new aircraft order
Armed with an order of 30 new aircraft, Firefly, Malaysia’s only community airline, is flying high.The wholly-owned airline of Malaysia Airlines is expanding its reach domestically, going up against AirAsia, and will start flights to ASEAN countries from the KL International Airport in Sepang fr [...]
Firefly going hot and spicy to win passengers’ hearts
The way to every Malaysian's heart is through food and no one knows this better than Firefly which has introduced a new menu of hot and spicy dishes to endear them to their customers and is also in keeping with its “community airline” positioning.Left: Firefly's B737-800 aircraftWhich brings m [...]
Deals fatigue settling in; some best practices to bear in mind
If you are one of the 115 million subscribers of Groupon’s daily deals email, you expect that every morning when you awake you can grab your coffee and see what offers are available in your area.You may have also noticed the utter saturation in the marketplace with the amount of deal websites that [...]
