Marketing
TripAdvisor and W Singapore win WITovation Awards
17/10/2012 by WiT
WIT revealed more WITovation award winners today at the Web in Travel conference’s second day of proceedings.TripAdvisor City Guides was recognised under the Absolute Mobile 2012 category that awards the company which has most brilliantly used the mobile device to engage with customers, whether p [...]
First two WITovaters announced
16/10/2012 by WiT
Web in Travel’s WITovation Awards kicked off this afternoon at the Marina Bay Sands Singapore, crowning Japan’s Agora Hospitalities the first winner under the True Specialist category.The True Specialist category recognises the company that has most successfully carved out a niche so special a [...]
The Wrap: Jetstar’s first travel shop debuts in Jakarta
11/10/2012 by WiT
In the news – Jetstar, Tiger Airways, Trust, ONYX, Asiana, Sabre, SATS, SITAJetstar’s first Travel Shop debuts in JakartaThe Jetstar Group has opened its first travel shop in Jakarta, Indonesia, making it even easier for Indonesian customers to book and pay for any fare across the entire Jets [...]
How social media can be a loaded weapon and why coaching is needed
10/10/2012 by Yeoh Siew Hoon
As I write this, I am on the way to Seoul where social media’s just made a phenomenal star out of a slightly overweight Korean rapper who probably didn’t even forsee that his horse-like dance move on YouTube would become the sensation it has.Psy’s Gangnam video has not only spawned copycats - [...]
If video is the new text, it needs different story-telling skills
09/10/2012 by WiT
Once upon a time, there was a guest who stayed at the Shangri-La Hotel, Sydney. His name was Philip Bloom and his website lists him as a film maker and director.He shot a timelapse film of Sydney Harbour Bridge filmed over one night – his blog tells the making of the video which he uploaded o [...]
Unplugging the Asia story: Time to take the lead
04/10/2012 by WiT
I’ve been covering Asia’s travel and tourism industry for more years than I care to remember and I can honestly say this is the most intense time of change.It seems all the forces are converging and, in some way, uniting a very diverse part of the world through technology and globalization and [...]
Speed critical to relaunch of AirAsia’s new app, content will be differentiator
04/10/2012 by WiT
Okay, so it’s not perfect but in re-launching its new iPhone app (read our review here) last week, AirAsia had to balance the trade-off between speed to market and getting everything into place before launch.And in today’s world, speed to market is critical, says Arun Verma, head of technol [...]
The Wrap: Shhhh … you’re in AirAsia X’s Quiet Zone
04/10/2012 by WiT
Airline news from AirAsia, Scoot, Tiger Airways, Association of Asia Pacific AirlinesShhhh … you’re in AirAsia X’s Quiet ZoneWant to be undisturbed by crying babies and noisy kids on your flight? If the answer is yes, then your flight should be in the Quiet Zone of AirAsia X, the budget long [...]
What happens when a scientist meets a Hollywood junkie?
01/10/2012 by WiT
For content to be interesting and engaging, you need to mix it up and shake it about - which is what we are doing with the “Future of Content” session at the WIT Conference. We are mixing a mad scientist and a brilliant mind who's pioneered mixed reality technology in labs in Singapore and Jap [...]
WITovation Awards presents finalists
27/09/2012 by WiT
Finalists of the WITovation Awards 2012 have been identified, three weeks before the winners will be eventually crowned at the Web in Travel Conference in October.In its second presentation, the WITovation Awards recognise companies or individuals that have made a difference in a chosen field, [...]