Marketing
The OTA which applies AI skilfully wins: Agoda’s John Brown on the tech that differentiates
03/06/2021 by Yeoh Siew Hoon
THE one piece of tech that could be a true differentiator for an OTA is “the skilful application of AI (artificial intelligence) that could make all the difference to really understanding your customer”. Speaking at the WiT Travel Roadshow, Episode 3, John Brown, CEO, Agoda said, “AI is so [...]
The rise of social chat apps in Asia: Consumers showing preference for virtual agents
03/06/2021 by WiT
SOCIAL chat apps have developed faster in Asia than in any other part of the world, and “in Asia you can't talk about social chat apps without going into super apps and how they are essentially like remote controls for our lives,” said Shyn Yee Ho-Strangas, director, global product management a [...]
D-EDGE introduces multi-digital media platform for hotels
02/06/2021 by WiT
D-EDGE has launched MediaGenius, which it described as “the first multi-digital media platform” and “the first platform of its kind in the market”, for hotels to drive direct bookings. Announcing the new platform in a media statement D-EDGE said a hotelier using MediaGenius can develop p [...]
New Vrbo ad tugs at heartstrings with John Legend and real-life reunions
27/05/2021 by WiT
VACATION rental company Vrbo unveiled its biggest campaign to date with a new ad featuring John Legend and real-life families who didn’t realise they’d be experiencing surprise reunions with loved ones while cameras rolled. The scenes play out as Legend performs a new version of the classic [...]
Survey: Collaboration and cooperation needed to kickstart travel recovery
27/05/2021 by WiT
BOOKING.COM, in its latest research conducted among 3,000+ accommodation partners in 20 countries, revealed what support is needed to get travel back on its feet. The survey also looked at what preparations properties worldwide are making to welcome back guests once it is safe for them to trave [...]
LINE Travel jp bets on chat and corporate travel, moves from meta to merchant model
25/05/2021 by Yeoh Siew Hoon
Blurring of business and leisure creates opportunity for blended travel model, says Shibata LINE TRAVEL jp is taking a bet on its future by blending the world of corporate travel with chat and, in the process, moving to a merchant-of-record model with its new chat-based corporate travel booking [...]
Accor launches biggest ever domestic campaign in Indonesia
25/05/2021 by Yeoh Siew Hoon
Ties up with small and micro enterprises to support local businesses SPURRED by Covid and how it’s forced travel to go domestic, ALL – Accor Live Limitless has launched its biggest domestic campaign in Indonesia, Rediscover Indonesia, bringing together its 130 hotels in over 30 destinations. [...]
Tightened Covid restrictions dampen use of SingapoRediscovers Vouchers
21/05/2021 by Tabbi Maitland
Remaining at home. Rescheduling tours. Regrouping to (hopefully) come back stronger. For now, Rediscovering Singapore is on hold. SINGAPORE’S first confirmed Covid-19 case was on January 23, 2020, and it took 10 weeks from that day before the Circuit Breaker was announced. This year, by contr [...]
From workations to wellness and antiques: How three hoteliers are facing the future
20/05/2021 by WiT
“OUT of adversity comes opportunity”, so said Benjamin Franklin. This quote best personifies three Asian hoteliers who, through their resourcefulness and creativity, have not only survived the past year of almost no inbound business but placed them in good footing for post-pandemic times. A [...]
The curious case of how the Missing Peranakan Treasure at the Raffles came about
19/05/2021 by Yeoh Siew Hoon
Digital interactive play fuses theatre, tech and hospitality in a whodunit mystery ON August 10, 2020, Singapore actor and comedian Hossan Leong woke up in a state of panic. The night before, he had performed at a for-the-first-time-ever virtual Singapore National Day Parade. “I thought, this [...]