Marketing
The Wrap: Myanmar rolls out three-stage road map to rejuvenate tourism industry, AirAsia stimulates domestic travel in partnership with hotels, and more …
18/06/2020 by WiT
The Wrap is a weekly round-up of news in the travel and technology industries, and to keep track of developments in these sectors as the green shoots of recovery slowly take root. Myanmar’s rolls out a three-stage road map to rejuvenate the tourism industry Promotion to domestic destination [...]
New metrics needed to measure “touchy-feely” aspects, hybrid means longer product cycles – major rethink needed in business events sector
17/06/2020 by Yeoh Siew Hoon
Covid-19 and its forcing us enmasse into the world of virtual and hybrid events is throwing up some very tough challenges for an industry, used to running physical events, to confront. They range from finding new metrics to prove its value to changing its mindset to thinking longer product cycl [...]
Tripadvisor outlines the five key stages of recovery and industry-wide plan of action
17/06/2020 by WiT
Tripadvisor’s “Covid-19: The Road to Recovery for the Travel Industry” report outlines five key stages of recovery, and offered guidance to hospitality businesses, destinations, brands and advertisers on what actions should be taken at each stage to make sure they emerge as strong as possible [...]
Five reasons why startups are even more necessary In travel now
16/06/2020 by WiT
One of the judges for the WiT Startup Pitch 2020, Johnny Thorsen, vice president, strategy and innovation, American Express, Digital Labs, shares why he feels only the best and brightest startups can solve the problems that have surfaced in travel due to Covid-19. Johnny Thorsen shares his thoug [...]
The WiT Podcast: Unity In Crisis – Episode 13: Ho Kwon Ping, Executive Chairman, Banyan Tree Holdings
16/06/2020 by WiT
At WiT 2009, themed “Tough Love” because the world was coming out of the global financial crisis, Ho Kwon Ping, known for not pulling his punches, called out of the rise of China and the clash of civilisations. A decade later, we revisit him in his home in Singapore to catch up with him on [...]
Rappi Travel sees slight uptick in bookings, ready to ride on superapp’s growing reach across Latin America
15/06/2020 by Yeoh Siew Hoon
Latin America’s superapp, Rappi, launched its travel vertical in February, which is either bad timing or good, depending how you look at it. For Guido Becher, head of Rappi Travel, it was good because it meant the company didn’t have to deal with the chaos that ensued with the breakout of t [...]
Some corporate travel may not return, buyers and TMCs invest in tech for a new future
11/06/2020 by Yeoh Siew Hoon
The reality is sobering. It’s going to take a while for corporate travel to get back up, especially that of the major multinationals. SMEs, well, that’s a different story for another day. Novartis, for example, is not permitting international travel for internal meetings for the rest of th [...]
The Wrap: Domestic tourism takes off in Malaysia, SIA rolls out new project to thank Covid-19 frontliners, and more …
10/06/2020 by WiT
The Wrap is a weekly round-up of news in the travel and technology industries, and to keep track of developments in these sectors as the green shoots of recovery slowly take root. Domestic tourism in Malaysia resumes as country enters recovery phase Many Malaysians are keen to reconnect with [...]
TravelFlan raising $12m to expand, buys OTA in Beijing, lining up Seoul
10/06/2020 by Yeoh Siew Hoon
Following its Series A raise of US$7m last December, Hong Kong-based TravelFlan, a travel and lifestyle AI-digital solution startup, is in the midst of raising an additional US$12m to expand across Asia. To date, the company has raised more than $9.9 million. Said Abel Zhao, who  co-founded the [...]
Forced to go virtual, event organisers adapt and collaborate to create live “playbook” for successful meetings in the new world
09/06/2020 by Yeoh Siew Hoon
Meetings and event professionals who met over a recent WiT Virtual to discuss what successful meetings look like in the new reality, shared things they miss most about physical events – the energy, the vibrancy, the opportunity to make new connections and to meet someone new at the buffet or coff [...]