Marketing
Keeping the fantasy of travel alive: WiT Watch on destination marketing – Dubai, Abu Dhabi, Portugal, Australia
09/04/2020 by WiT
Just because we can’t travel now doesn’t mean we can’t keep the fantasy of travel alive in our customers’ minds. Here’s a round-up of destinations doing their bit to keep dreaming alive. Dubai: Till We Meet Again In this time when we all need to pause – take a moment to reflect, [...]
WiT Community Blog: Luke Hurford, senior vice president, strategy, YTL Hotels, Malaysia
08/04/2020 by WiT
With Planet Earth in lockdown, our industry at a standstill and many of us in self-isolation or quarantine at home, or grounded, this is our blog for you – it’s a way to share stories within our community, to form solidarity and foster a sense of belonging. Short essays on what we are eac [...]
WiT Community Blog: Seng Mah, owner and instructor, Venture Photography Workshops
08/04/2020 by WiT
With Planet Earth in lockdown, our industry at a standstill and many of us in self-isolation or quarantine at home, or grounded, this is our blog for you – it’s a way to share stories within our community, to form solidarity and foster a sense of belonging. Short essays on what we are eac [...]
WiT Community Blog: Mieke De Schepper, EVP Online Travel and MD Asia Pacific, Amadeus
07/04/2020 by WiT
With Planet Earth in lockdown, our industry at a standstill and many of us in self-isolation or quarantine at home, or grounded, this is our blog for you – it’s a way to share stories within our community, to form solidarity and foster a sense of belonging. Short essays on what we are eac [...]
WiT Community Blog: Aaron Sarma, general partner, ScaleUp Malaysia/head of digital development, MDEC
07/04/2020 by WiT
With Planet Earth in lockdown, our industry at a standstill and many of us in self-isolation or quarantine at home, or grounded, this is our blog for you – it’s a way to share stories within our community, to form solidarity and foster a sense of belonging. Short essays on what we are eac [...]
Hotelmize raises round B investment, expands in APAC with Hong Kong headquarters
07/04/2020 by WiT
Israeli travel technology startup Hotelmize has raised Series B investment to expand operations in Asia Pacific (APAC) and “capture the longterm promise of the region’s tourism industry”. The round was led by Alibaba Hong Kong Entrepreneurs Fund and Israeli-based Brilliance Ventures, which [...]
The 7 Stages to the New Normal
05/04/2020 by Timothy O'Neil-Dunne
Changing the way we travel would have been unthinkable at the end of 2019. But now we must accept it. The travel world has been turned upside down. How can we get back to a normal steady state and how does that happen? Welcome to the seven stages of the new normal, writes Timothy O’Neil-Dunne, pr [...]
WiT Community Blog: Lockdown on a private island
02/04/2020 by WiT
With Planet Earth in lockdown, our industry at a standstill and many of us in self-isolation or quarantine at home, or grounded, this is our blog for you – it’s a way to share stories within our community, to form solidarity and foster a sense of belonging. Short essays on what we are eac [...]
How Findmyfare.com redeployed its travel consultants to medical services: “It’s about saving jobs”
01/04/2020 by Yeoh Siew Hoon
In late January, Tushan Shanmugarajah, CEO and co-founder of Findmyfare.com, started seeing drops in sales to markets in South-east Asia. Thinking this was “something like SARS”, that it’d be contained, it switched marketing campaigns to Europe and the Middle East. In February, it ran a ca [...]
Covid-19 Wrap: Malaysia Airlines launches ‘Fly Them Home’ campaign, Langham Group sees signs of recovery, RedDoorz provides free rooms to medical workers, and more …
01/04/2020 by WiT
The Covid-19 Wrap is part of WiT’s “Unity In Crisis” series, a weekly round-up of news on the coronavirus and its impact on travel. Malaysia Airlines to fly home travellers stranded overseas Stranded Malaysians abroad can now come home with Malaysia Airlines' special flights. (Image [...]