Marketing
Survive, innovate, collaborate, then look to the future. What will travel look like in the new normal?
23/04/2020 by Yeoh Siew Hoon
The first priority is survival. “This is the opportunity to fix the problems in our business,” said Stephan Ekbergh, CEO, Travelstart, during WiT Virtual’s Middle East Forum held last week. “Then if you manage to survive, you have to innovate. We innovate best under pressure.” Stephan [...]
Slow recovery for Asia’s aviation industry, needs confidence-boosting measures
22/04/2020 by WiT
A survey commissioned by the International Air Transport Association (IATA) of recent travellers found that 60% anticipate a return to travel within one to two months of containment of the coronavirus pandemic, but 40% indicate that they could wait six months or more. However, 69% indicated that th [...]
Keeping the fantasy of travel alive: WiT Watch on destination marketing – Ecuador, Auckland, Monaco
22/04/2020 by WiT
Just because we can’t travel now doesn’t mean we can’t keep the fantasy of travel alive in our customers’ minds. Here’s a round-up of destinations doing their bit to keep dreaming alive. Ecuador: Yesterday Eucador, like most countries in the world, is in lockdown to fend off the co [...]
WiT Community Blog: Lisa Katsouraki, head of corporate development, Etraveli Group
21/04/2020 by WiT
With Planet Earth in lockdown, our industry at a standstill and many of us in self-isolation or quarantine at home, or grounded, this is our blog for you – it’s a way to share stories within our community, to form solidarity and foster a sense of belonging. Short essays on what we are eac [...]
The making of SG Virtual Choir: An unorthodox collaboration in time of coronavirus
20/04/2020 by Yeoh Siew Hoon
How the Singapore Tourism Board came together with Voices of Singapore to make beautiful music together When Voices of Singapore (VOS), a not-for-profit choral organisation, found their festival cancelled and realised that they would not be able to hold physical events for the forseeable future, [...]
In this, we are all absolute beginners – here’s to starting anew, bloopers and all
16/04/2020 by Yeoh Siew Hoon
Speaking to Australian Gold Olympian athlete Chloe Dalton yesterday in WiT Virtual about building range and resilience, one other talk came to mind – champion skateboarder Rodney Mullen saying that the moment his winning streak ended was his moment of liberation – because that’s when he had n [...]
Covid-19 Wrap: AirAsia helps local businesses with S.O.S campaign, Expedia and Hotels.com provide discounted room rates to medical professionals, and more …
15/04/2020 by WiT
The Covid-19 Wrap is part of WiT’s “Unity In Crisis” series, a  round-up of news on the coronavirus and its impact on travel. AirAsia launches S.O.S campaign to save local businesses AirAsia lends a helping hand to local businesses affected by the partial lockdown in Malaysia thr [...]
ADARA launches Tourism Dashboard offering for destination marketers
13/04/2020 by WiT
As part of its Covid-19 response, ADARA has launch the ADARA Tourism Dashboard as part of its new COVID-19 Resource Center. The dashboard is designed to provide up-to-date destination trends and projections based on each country and by state. The new product helps destinations and tourism marke [...]
Letter from the Kingdom of Covid-19: A time of ugly truths and bare essentials
09/04/2020 by Yeoh Siew Hoon
I think it’s finally sunk in. The reality. I probably had the longest denial period of anyone I know. From Wednesday, Singapore went into “circuit breaker” mode in the ongoing fight against Covid-19 which seems to have more twists and turns than “Kingdom”, the K-drama hit which, to me, co [...]
Airlines have melted like “snow in the Sahara”; why flying will not be the same again
09/04/2020 by Yeoh Siew Hoon
Aviation veteran Christoph Mueller last night paid tribute to airline executives for the amazing job they have done, building up networks that allowed people to fly everywhere, earning dividends for investors and shareholders and paying bonuses to staff for the past 25 years.  “To see it [...]