WIT 2010: A student’s perspective
As one of the volunteers at the Web In Travel, I experienced two interesting and energetic days at the conference. I, along with other student volunteers, was in charge of social media.It was my first time attending a conference like this. We tweeted during the conference using their WITcast technol [...]
WIT Day One – Let’s talk about Search
What is search? It's a quasi blank page on your screen, with a few graphics and a small field box into which you insert your key words. The world of search has a lot of similarities across the various geographical markets, yet is also very localized, especially in Asia. A new concept in search [...]
WIT Day One – Social media rules in branding and marketing
Malaysia’s low-cost carrier AirAsia is embracing e-commerce in a big way to enhance its branding and to expand its customer base, and it has not looked back since it started its social media journey 18 months ago.Kathleen Tan, AirAsia’s regional head of commercial, said that the airline’s soci [...]
WIT Day Two – Face-Off: Content, Customisation & The Next Big Thing
Session Overview:This session brings together veteran entrepreneur Dave Sifry, founder of Technorati and now Offbeat Guides, with investor Abrar Ahmad, Partner at Travel Capitalist Ventures. Sifry will talk about where content is going, where it wants to go, how you can free it and give it context [...]
WIT Day Two – The Biggest C-Spot of All
Session Description:China. China. China. Everyone's biggest dream, yet it could be everyone's worst nightmare if one is not prepared. Yet it's a market you have to be in if you want the scale. This session will look at how the digital world has changed the Chinese travel market, from how it's change [...]
WIT Day Two – The new Customer from Philippines, Korea and Indonesia is here. Do you know them?
What do you think is the key connecting factor when trying to reach the new Customer in Asia, and which is going to be crucial for your strategy? Localization of content. Asia is like Europe, the customers are very different across all the different countries. To inform us how the customers differ [...]
WIT Day Two Top Tips for Tip Top Grooves
Pitch from the Top - a panel of Travel Industry leaders are asked to give us their pick of the Grooves out there. What Groove do they think is going to impact big time on Travel?Patrick Andres, Vice President Asia Pacific, Sabre Hospitality Solutions kicked things off by saying that there were po [...]
WIT Speakers Corner: Get ready to augment your reality
To be honest, I had no idea what Augmented Reality (AR) was. I could somewhat vaguely conceptualize the notion but was unsure how that would improve my day-to-day life. Until I talked to Andy Gstoll, the CEO of Mobilizy, the producer of the Wikitude World Browser.So what is mobile AR? It's when [...]
WIT Speakers Corner: Harbison on grey travellers and future of premium class
The “richer, older and going somewhere” segment of travellers identified in the Amadeus Travel Gold Rush Report 2020 as a revenue opportunity needs “some serious added value from any intermediary”, said Peter Harbison, executive chairman of the Centre for Asia Pacific Aviation, himself an av [...]
WIT Speakers Corner: How Commonwealth is adapting to changing times
In the new offices of CTC Tourism Holdings, Singapore, a very modern, colourful reception counter greets customers. Next to it is an altar, with joss-sticks and offerings to the heavenly beings that look after us earthly creatures.This union between the modern and traditional symbolizes the metamorp [...]
