People as a Marketing Factor, Part II
The second part of this series is based on the panels in the Marketing Track at WIT Conference 2013.
Summary and Thoughts of the Placement Panel
As this panel was about existing and emerging channels of distribution, we began with Lawrence Kuok from Starwood (pictured left), who gave a [...]
Low cost airlines soar in Asia
Asia is now the engine of low cost airline capacity growth across the world, accounting for 80% of all new seats in the first six months of 2013, revealed the latest analysis by Amadeus' Air Traffic solution.
Out of the 35.6 million seats, which were added in the first half of 2013, Asia saw [...]
Explaining ICCA to youths and what it takes to be an entrepreneur
I am headed to Shanghai today to attend the ICCA annual conference. Yesterday, my nieces, one of whom works in hotels and the other in a digital media agency, asked me what ICCA was and what the conference was about.
I told them that ICCA stood for International Congress & Convention As [...]
The Wrap: MAS reinstates Kota Kinabalu as its eastern hub
In the news: Malaysia Airlines returns to Kota Kinabalu, Agora Place Asakusa's special services for Muslim guests, Pan Pacific debuts in Myanmar
MAS reinstates Kota Kinabalu as its eastern hub
Malaysia Airlines (MAS) has reintroduced direct flights to Narita International Airport, Tokyo, f [...]
Marketing is Changing as a Result of the 5th P, Part I
The traditional 4Ps of Marketing surrounding Product, Pricing, Placement, and Promotion has undergone a major update and at Web In Travel this year I, as the moderator, along with a wonderful set of expert panelists, examined the impact of the 5th P – People, and how they’re fundamentally ch [...]
Meet the APAC traveller: Constantly connected, highly social
Two pieces of research launched at the Web In Travel conference reveal that travellers in Asia are not only constantly connected but also highly social in how they share and what they share on their travels.
Google’s research across 11 Asia Pacific countries, covering 11,000 interviews an [...]
Take time to learn from silver surfers and grow your market
Yesterday, I had the opportunity to meet four Japanese seniors – two couples – who were visiting Singapore. One couple’s last visit to Singapore was 40 years ago and, of course, their impression is, “It’s completely changed.”
They stayed at the Marina Bay Sands, dined and wined at t [...]
Maturity, Millennials and Motivation: Changing of the guard
WIT at 9 mature? Yes. This year the WIT team made a run at bridging the gap between fantasy and reality with the WIT Developer & Designer Challenge.
The first crop of 9 – auspicious number – revealed a sense of maturity. We had three student teams, one of whom went on to win the overall [...]
Lessons from WIT: Key ideas from Day 1
Sitting at Penang airport and just got the news on my social feed that Lou Reed is finally taking the wildest walk of his life. Reed, 71, was a huge influence on blues and rock in his time and his words and music always made me smile for all that it implied.I feel like I too have just taken a walk o [...]
#wit2013: SGD100,000 raised for Phare the Cambodian Circus
WIT Conference 2013 ended on a high note at Dorsett Singapore’s rooftop party hosted by Dorsett Hospitality International (DHI) with a record SGD100,000 raised from the charity auction.
The highlight of the auction were two beautiful paintings by Myanmar's leading contemporary arti [...]
