Inflection Detection: How travel brands can discern and capture upswings In demand
This is an opinion piece by Carolyn Corda (pictured below), chief marketing officer, ADARA.
Very few people are traveling now, but the $2.9 trillion question is when will people start booking travel again. The World Travel and Tourism Council (WTTC) predicts that a staggering 197.5 million trave [...]
Metasearch still “winning formula” for hotel bookings, but display advertising is catching on
Bookings from metasearch remain the largest ad-driven booking channel, but display advertising, one of the latest digital media techniques, now generates 31% of ad-based bookings, overtaking branded search.
This is
according to the latest study
conducted by D-EDGE on the state of hotel advertis [...]
Expedia Group Media Solutions launches $25 million destination relief programme
To help reignite travel demand to destinations Expedia Group Media Solutions, the global digital advertising organisation of the travel group, is making available $25 million of advertising relief.
The fund is part of Expedia Group’s $275 million commitment to help travel partners rebound fro [...]
Technology will help protect ‘travel bubbles’ from popping
Can this simple but elegant idea help combat the likelihood of Covid-19 resurgence asks Jeremy Springall, vice president border management, SITA (pictured below). He shares his thoughts in this blog.
In 2020 new vocabulary has seeped into global consciousness. From ‘new normal’ to the more p [...]
We are all in the same boat but it appears to be different oceans
“Even in tiny Singapore, we have our own small ocean to explore. I've booked a boat trip to an outer island, no passport required. Where you are determines your outlook, but we need new eyes. Freedom, grab it when you can.”
The previous week, I got so excited I nearly fell off the high chair [...]
The WiT Podcast: Unity In Crisis – Episode 15: Mike Barclay, Group CEO, Mandai Park Holdings
#SGUnited, in partnership with Singapore Tourism Board
As the Group CEO of Mandai Park Holdings (MPH), Mike Barclay oversees both Mandai Park Development, the entity set up to drive the rejuvenation of Mandai into an integrated wildlife and nature precinct, and Wildlife Reserves Singapore, the o [...]
We need to rediscover scrappiness, says Louise Daley, Deputy CEO, APAC, Accor
Louise Daley, Deputy CEO, APAC, Accor was interviewed by Yeoh Siew Hoon, founder, WiT during the WiT Virtual Summit on June 24. Watch the full video here.
Here are the key takeaways:
On the first countries to emerge from the Covid-19 rubble
China – "Now with the way that that the ep [...]
Agoda’s John Brown on travelling back in time, spreading out tourism and making his Covid-19 movie
John Brown, CEO, Agoda was interviewed by Yeoh Siew Hoon, founder, WiT during the WiT Virtual Summit on June 24. Here are the key takeaways:
On his first trip since the pandemic
“I am in Koh Samui … it’s been way too long and
it feels great. It really feels like you're travelling back i [...]
MakeMyTrip’s Deep Kalra on rapid testing, product enrichment and travel bubbles
Deep Kalra, co-founder and group executive chairman, MakeMyTrip was interviewed by Yeoh Siew Hoon, founder, WiT during the WiT Virtual Summit on June 24. Here are the key takeaways:
Tentative recovery – expect mis-steps in opening up
“Flights have been allowed to open to 33% capacity soon [...]
The Wrap: Dream Cruises resumes operations in July after Covid-19 shutdown, Singapore Tourism Board hosts China webinar on Tencent Cloud platform, and more …
The Wrap is a round-up of news in the travel and technology industries, and to keep track of developments in these sectors as the green shoots of recovery slowly take root.
Dream Cruises restarts operations in July, beginning with sailings in Taiwan
Explorer Dream has undergone a thorough dee [...]
