3 Ways to Anchor Social Media Efforts in Asia
I love bingo. I love sitting for formal dinners. I love unpacking my suitcase in one place and, visiting six. I love breakfast buffets. I love being isolated in an ocean with no land in sight.I am a cruiser.I am also a marketer.Thus I accepted the invitation to speak at the first annual Cruise [...]
How to make social media rock for you in 2012
The world of social media is evolving and how you use it should also change if you want it to rock your world. Here are some tips.1 Don't focus on fans, but friends of fans Brands trying to get business only out of fans are like businesses trying to only sell to their employees... or specifically, [...]
Radical rethink on how companies manage travel in 2012
As business around the world gets to grips with forecasting for the New Year in the midst of economic uncertainty, companies must embrace change to maximise their travel resources, says Hogg Robinson Group (HRG).
Stewart Harvey, HRG group commercial director, said the economic outlook was dr [...]
From Incredible to Pure – a journey into the new year
I guess it was fitting that for my last trip of 2011, I went straight from one of the world’s most populated countries to one of the world’s least densely populated places on earth.From the semi-arid deserts of Rajasthan to the open spaces of New Z [...]
Predictions for 2012, Part 2
Gerry Samuels, CEO, Mobile Travel Technologies Limited 1. Every cloud has a silver lining.In 2012 more and more travellers (even business travellers) of the Apple persuasion will leave the laptop at home in favour of the iPad and/or iPhone. With Apple iCloud, travel app developers can seamlessly sy [...]
WeChat and LINE displacing traditional social networks; Asian travellers post 53% of luxury hotel reviews
Brand Karma has released a study on the Asian luxury traveller & social media in partnership with International Luxury Travel Market (ILTM), analyzing millions of social media posts and online reviews from Asian luxury travellers to provide a unique lens into their behaviors. The findings a [...]
APAC leads globally for best hotel reviews
Looks like people in Asia Pacific (APAC) like to do hotel reviews as the region outperforms other countries worldwide in ranking accommodations, according to a comparative study conducted by metasearch engine, Wego, and its big data and travel review partner, TrustYou, which also included North [...]
The Wrap: Tokyo’s best city in the world for travel experiences
In the news: Tokyo's top travel experiences, Accor’s two new hotels in Singapore, new website for Melbourne Convention Bureau, VANs introduced to Singapore
Tokyo's best city in the world for travel experiences
Tokyo is very popular with foreign visitors - for its beauty, rich culture, [...]
Star Cruises searching for its “first friends”
SuperStar Virgo, which is currently undergoing a US$25 million refurbishment, is launching a reunion campaign that aims to get together her first passengers on her inaugural sail 12 years ago.
Through its "Our First Friends" campaign, Star Cruises is searching for passengers who cruised [...]
Facebook money-grab will boost rise in “owned” online media in travel industry
Travel industry marketers need to be aware of the alarming changes underway at Facebook as it limits organic distribution in favour of paid-for posts, cautions Bronwyn White (pictured below left), co-founder of MyTravelResearch, a market research and marketing firm specialising in the travel, to [...]
