Online travel giants set new record for marketing spend in ’23
Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as pent-up demand from the pandemic is stil [...]
Koreans’ top picks for value-for-money travel
Tourvis x Consumer Insight analysis on cost-effective travel trends
Key points:
Japan: #1 destination for first six months of 2024, consecutively
March and April focus on Tokyo, Osaka and other Japanese cherry blossom destinations
May and June strong for Cancun and Honolulu, du [...]
Looking at Q3 2023 travel behaviour to outline upcoming trends in 2024
Richard Kocher, Senior Director, Media Insights & Planning, Expedia Group recently wrote a blog post highlighting a few new budding trends for 2024. Kocher says that by delving into the travel behaviors of Q4 2023, we can glean valuable insights into the upcoming travel landscape. From heightene [...]
Flight Centre Travel Group reports strong mid-year performance for FY 2024; FCM Asia leads with 44% revenue surge
Flight Centre Travel Group has announced robust mid-year results for the fiscal year 2024, with FCM Asia emerging as a standout performer, registering a 44% increase in revenue.
The company reported an underlying profit before tax (PBT) of AUD$106 million for the half-year period ending December [...]
France anticipates influx of travellers during Summer Olympics, 5.4% from Japan
As the world gears up for the 2024 Summer Olympics in Paris, France, travel data shared by digital marketing platform Sojern sheds light on the burgeoning travel interest surrounding the massive event. Scheduled from July 26th to August 11th, 2024, the Olympics is said to be the largest event ever o [...]
Trip.com Group sees significant bookings uplift across OTA platform
Trip.com Group saw bookings increase more than 70% year over year across its online travel agency platform, the company said.
Announcing its fourth quarter and full-year 2023 results, the company said net revenue was $1.5 billion for the quarter, up 105% year over year. Full-year net revenue was [...]
How AI boosts digital advertising and direct bookings
Recent advances in artificial intelligence’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings and compete with online travel agencies, a new study found.
AI-powered ad campaigns, especially when managed alongside manual campaigns, increased the d [...]
Looking ahead in the Northeast Asia travel market
Northeast Asia is a mosaic of interconnected yet distinct travel markets, making it an incredibly dynamic region. Throughout the past year, airlines have worked to reestablish connections between Northeast Asia and Southeast Asia, rejuvenating routes that had faltered during the pandemic. The Northe [...]
Majority of aviation leaders expect flight disruption to remain elevated
In a recent study conducted by travel technology company Amadeus, aviation leaders shed light on the persistent challenges faced by airlines and airports amidst heightened levels of flight disruption. As demand for air travel surges and operational hurdles persist, the industry grapples with the nee [...]
Southeast Asia slows, Pakistan grows as top destination for MENA travellers
Online travel marketplace, Wego, recently unveiled its analysis of global travel trends for the fourth quarter of 2023. Through data gathered from millions of flight searches and bookings, Wego has highlighted the preferred destinations for travellers from the Middle East and North Africa (MENA) reg [...]
