Reports
APAC travellers are back on the move, but brands are struggling to convert them
25/05/2026 by WiT
Criteo’s Spring/Summer 2026 Travel Pulse finds demand is rerouting rather than rebounding, as travellers grow more deliberate and booking journeys become more complex across the region New data from Criteo, a global commerce intelligence platform, shows APAC travel demand remained resilient hea [...]
How travel passions and local behaviours are reshaping hotel loyalty across Asia Pacific
21/05/2026 by WiT
New Loyalty Trends Report 2026 by Marriott Bonvoy shows loyalty engagement is increasingly driven by travel priorities, everyday value and market-specific behaviors. The new Loyalty Trends Report 2026 by Marriott Bonvoy finds that while 89% of travellers across APEC participate in at least one loya [...]
What ASEAN travellers are really asking before they choose Malaysia
12/05/2026 by WiT
Malaysia is familiar across ASEAN. That is an advantage, but it can also flatten the story: KL skyline, Penang food, Langkawi beach, Genting weekend. The SocialSeal signal suggests something more useful for travel marketers. ASEAN travellers are not asking whether Malaysia exists on their radar. [...]
Expedia Group hits record Q1 profitability amid AI overhaul
11/05/2026 by Morgan Hines
On the back of an artificial intelligence (AI)-focused technological overhaul, Expedia Group reported its highest Q1 profitability in company history on Thursday. Within the results, the company's adjusted EBITDA rose 83% year over year to $542 million. Room nights booked totaled 113.9 million, [...]
Asia-Pacific airlines achieved 11.5% increase in demand
04/05/2026 by WiT
March passenger demand up 2.1% globally but sharp regional differences The International Air Transport Association (IATA) released data for March 2026 global passenger demand: Total demand, measured in revenue passenger kilometers (RPK), was up 2.1% compared to March 2025. Total capacity, mea [...]
Booking Holdings’ play to keep travellers in ecosystem with AI
04/05/2026 by Morgan Hines
Booking Holdings is positioning its artificial intelligence (AI) efforts as a moat against general AI models. The company reported early testing showed lifts in user conversion, reduced customer service interaction and other positive metrics across brands. CEO Glenn Fogel shared a [...]
The age of wellness tourism is here and tech is cashing in
30/04/2026 by WiT
From AI-powered jet lag apps to spa booking platforms, the wellness travel industry is quietly becoming one of the most exciting spaces in travel tech. Here's what you need to know. If you thought wellness tourism was just overpriced yoga retreats and green juice, think again. The sector is under [...]
K-culture is driving higher-value travel to South Korea
28/04/2026 by WiT
A new Airbnb report shows that South Korea’s global cultural influence is driving travel demand to Korea and shaping a higher-value segment of travellers who spend more, stay longer, and seek deeper cultural experiences.   Key takeaways: K-culture influenced 94% of visitors and [...]
Global business travel continues but confidence drops sharply
24/04/2026 by WiT
Conflict, costs and complexity reshape the 2026 outlook The latest GBTA industry poll finds optimism waning ─ especially in Europe ─ as geopolitical concerns emerge as the top factor influencing business travel spending, trip volume and meetings decisions, while AI gains momentum as a strategic [...]
Global Hotel Alliance reports total hotel revenues up 24%
24/04/2026 by WiT
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has reported a robust start to 2026, delivering strong double-digit growth across all key performance indicators in the first quarter, driven by the continued momentum of its award-winning loyalty programme, GH [...]