Do consumers care about influencers?
The effectiveness of Influencer Marketing in driving direct sales is not significant, but there’s still a lot of value in this vertical, says Milieu study
In the last decade or so, the undeniable growth of social media has given rise to a new breed of celebrities: the influencers. These individua [...]
An audio tour of Little India, spiced up and augmented with a love story
“New World's End” brings theatre to walking tours
Most people think of Augmented Reality as adding another layer to your mobile device, that is, you point your phone at something and something pops up in your screen, animated and telling you something about what’s in front of you.
To me, [...]
84% jump in Asian vacation rentals, big uptick in longer rental stays
Data from Trip101 confirms growing trends in the vacation rentals space and the shifting nature of work in the region
According to global travel media startup Trip101, which curates and recommends vacation rentals and hotels, Asian vacation rentals have experienced an 84% surge in bookings from 202 [...]
Cultural knowledge cannot be codified – that is travel’s human edge in this revolution
I recently attended the book launch of George Yeo’s “Musings”, the former Singapore Minister of Trade and Industry’s third in a series of essays capturing his thoughts on politics, economics and life.
Held at the Victoria Concert Hall, it was opened by Deputy Prime Minister Heng Swee Kiat [...]
Google’s enhanced Bard AI Chatbot integrates with Google apps, expanding possibilities for travel and more
New features improve collaboration, check answers, and extend language support
Goolgle took a big step towards enhancing the capabilities of its generative AI chatbot, Bard, by unveiling a host of new features that enable users to double-check responses, collaborate seamlessly, and integrate with a [...]
Weakest link in cybersecurity. Poles’ rail revolution. 24/7 concierge. FlyAkeed gets boost.
Humans are the weakest link in cybersecurity
The vulnerability of the travel industry to modern tech has been exposed by the cyberattack on MGM Resorts in Las Vegas which crippled the company’s operations.
Frustrated guests were unable to check in at MGM Resorts, electronic payments were disru [...]
GetYourGuide gets into pole position to win in $250b experiences market
The biggest risk is cultural risk, says CEO Johannes Reck
Racing between meetings, and fresh from watching his first Singapore Grand Prix, you could say that Johannes Reck, CEO and co-founder of GetYourGuide, is as on top of the world as Ferrari’s Carlos Sainz, who won the Singapore race.
Afte [...]
Spotnana launches Carbon Removal programme
Partnership with Creturner Group offers “fast, exact, permanent” offset
Spotnana, the world’s first Travel-as-a-Service platform modernising the infrastructure of the travel industry, released today Spotnana Carbon Removal, a new offering that enables corporate travel programs to achieve thei [...]
Growth of OTAs, superapps: Trends low-cost airlines have to watch, says Ashmore Butler
After having spent 20 years of his career on the airline side of the fence, with carriers such as Jetstar, Qantas and Scandinavian Airlines, Clive Ashmore Butler felt it was time to see airline distribution from another perspective. He joined Atlas, the technology platform that connects travel selle [...]
Accor to double down on digital marketing with learnings from pandemic
Lessons learnt are “valuable long-term gains”, says Ollie Ansell
Bar tending requires pretty similar skills to revenue management, when you think about it. Both require you to be good at reading signals, except with the former, it’s reading human cues on the spot and with the latter, it’s a [...]
