Destination Marketing in 2024: Partner campaigns and AI content creation drive DMO trends
Destination marketing organizations (DMOs) play a pivotal role in shaping industry trends and strategies. To outline the state of destination marketing in 2024, digital marketing platform Sojern has collaborated with the Digital Tourism Think Tank (DTTT), supported by Brand USA, Destination Canada, [...]
NomadHer’s Hyojeong navigates the travel industry’s gender gap
It’s no secret that travelling can be a different experience for men and women, particularly when it comes to safety and security for solo female travellers. CEO and founder Hyojeong Kim (Hyo) identified three significant challenges faced by solo female travelers: information, trust, and expenses [...]
Sustainable business travel can be a competitive advantage
Christopher Juneau is the Head of Market Strategy, SAP Concur
Sustainability continues to rise in prominence in the business world, increasing the spotlight on sustainable travel practices. According to a recent Gartner survey, CEOs say that environmental and social changes are a top-three priori [...]
WiT Seoul: AI, social experiences, and next-gen OTAs are driving travel forward
Key insights from WiT Seoul 2023
This article originally appeared on Tidesquare.com
As the travel and tourism industry continues its recovery post-pandemic, this year's WiT Seoul 2023 shed light on valuable insights and emerging trends shaping the landscape. Hosted by WiT and Tidesquare annually [...]
Sustainable travel: Big gap in what consumers believe and what they actually do
Consumers do not often do what they say they want to do when it comes to sustainable travel. In fact, the average traveller has a poor understanding of what sustainable travel means, and a lot of education is needed to encourage better behaviour.
These were the key findings of a new piece of res [...]
Phocuswright unveils Top 25 travel startups of 2024, 8% from Asia Pacific
New list spotlights pandemic-era innovations, with 17 startups born in the last three years
PhocusWire, the media and news division powered by Phocuswright, has unveiled its list of the "Hot 25 Travel Startups for 2024" at The Phocuswright Conference in Fort Lauderdale, Florida.
This year's sele [...]
A thought revolution needed in sustainability
The next word is biological diversity, says Greenview's Ricaurte
A leading player in hotel sustainability reporting has outlined what he sees as “the next lens” to view humanity’s mission of environmental balance and stewardship
Speaking at WiT Singapore 2023, Eric Ricaurte, CEO of Greenvi [...]
Bansko attracts nomads. Tackling ticket scammers. MATTA’s tiger tokens. More.
This week: Small Bulgarian town has become a magnet for digital nomads, sports ticket seller is kicking goals for travel professionals, e-wallets are opening across Malaysia and Airbnb cops a big fine in Italy.
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Move over, Bali: Bansko is where the nomads [...]
The possibilities & responsibilities of travel in the age of AI and tech
Report From the Global Travel Tech Thinktank at WiT Singapore 2023
The first Global Travel Tech Thinktank, held by WiT, Phocuswright and Phocuswire, in 2022, covered the theme of “How To Future Proof Travel: Resilience, Responsibility, Respect”.
A direct outcome of that Thinktank was the lau [...]
PADI and Klook form partnership, give out scuba diving certifications worldwide
PADI, a purpose-driven organisation with a global presence spanning 6,600 dive centers and resorts, and Klook, the sole Online Travel Agency (OTA) in Asia Pacific partnering with PADI, have joined forces to simplify and streamline the process of becoming a certified PADI Scuba Diver. This collaborat [...]
