FASTBOOKING now provides a CRM solution after it inked a collaboration with Cendyn, a CRM and sales platform.
According to FASTBOOKING, “this collaboration will…drive qualified traffic to the hotels’ website”. Hoteliers will be able to capture a holistic view of every guest and thereby improve engagement for every guest, regardless of which channel they came through, it said.
“It is an honour to be working with FASTBOOKING. The seamless solution will assist hoteliers to target their most valuable guests, keep them at the forefront of marketing technology and to also penetrate the competition,” said Charles Deyo, President and CEO of Cendyn.
FASTBOOKING and Cendyn will be sharing best practices in the new series of Hotel Digital Lab tour for 2018. The Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, and participation in the conference is complimentary. This year, the conference will cover the re-conceptualisation of the booking sequence, from acquisition to conversion and finally retention.
“We are pleased to be working with Cendyn to offer the industry with best of breed CRM solution all in one-stop. With the ever-present threats to the hotel industry, smart hoteliers know there is always room for improvements. This conference and relationship with Cendyn will steer hoteliers to focus on where they really should be,” said Pierre-Charles Grob, Managing Director Asia of FASTBOOKING.
