Roshan Mendis, CEO, ZUJI/Travelocity Asia Pacific, shares his views on what lies in store for Online Travel Agents in the new year.

Q: What are the three things you think will happen in the online travel agency space in 2011?
Significant growth, more players entering the fray, great amount of OTA intermediation.

Q: What are the three things or markets Travelocity will be investing in in the new year?
Australia, India and non air

Q: What are your predictions for travel intermediaries next year?
Online travel growth and greater OTA penetration

Q: Which OTA (other than yours) will you be watching closely next year, and why?
All of them.

Q: Three important events that happened this year that you think will have significant impact on online travel in the future.
APAC speedy economic bounce back, return of the business traveler, hotel supply improvement / pipeline

Q: Most over-used word of 2010?
Social media

Q: Most under-estimated word of 2010?
Brand

Q: What word/s will disappear from the online travel vocabulary?
Extra fees

Q: As the year winds to an end, what will you remember most about 2010?
The platform year that 2010 was for our business

Q: What are you most looking forward to in 2011?
Looking forward to continuing that momentum

Featured image credit (Growth): Ockra/iStock