Kabuk Style Inc., the company behind HafH, an online subscription hotel booking service, recently announced an strategic partnership with Hotelbeds, a leading online distributor for wholesalers, supply partners and destinations worldwide. This collaboration is a milestone in Kabuk Style’s mission to scale its global destination offerings and deliver enhanced value to its users.

Through this exclusive partnership, Kabuk Style will gain access to Hotelbeds’ inventory of over 200,000 properties worldwide, greatly expanding the range of accommodations available on HafH, connecting with the mobility & experiences services provided by HBX Group. This will empower HafH to offer its users a broader and more diverse selection of destinations, creating more personalised and exciting travel experiences. The partnership will also reinforce Kabuk Style’s position in the travel and hospitality industry.

“We are incredibly excited to partner with Hotelbeds, a company that shares our passion for innovation and our vision of providing outstanding travel experiences,” said Kenji Sunada, CEO and Founder of Kabuk Style Inc. “This collaboration allows us to enhance our destination offerings, ensuring HafH users have access to top-tier accommodations around the world, while upholding the high standards of quality and service we are known for.”

Hotelbeds’ extensive global network and industry expertise will be crucial in supporting Kabuk Style’s growth objectives. This partnership will not only enhance the variety of destinations available to HafH users but also improve the overall user experience by seamlessly integrating with Kabuk Style’s advanced platform.

Related: Watch our interview with Kenji Sunada in the WiT Studio

In addition to expanding inventory, Kabuk Style and Hotelbeds are entering into a unique, two-way collaboration. Kabuk Style will contribute to improving the quality of Hotelbeds’ property listings by providing enhanced content and localised insights, making the platform more engaging for users. In turn, Hotelbeds will partner with Kabuk Style’s sales team to help secure new direct contracts with properties, both in Japan and across the globe. This joint effort will expand the range of properties available on HafH, ensuring users have access to accommodations that meet their specific needs and preferences.

“As the leading B2B travel tech company in the world, we are excited to be partnering with a business such as Kabuk Style”, says Andrew Boocock Head of Sales MEAPAC at Hotelbeds, part of HBX Group “The progress that they have made in a short time is very impressive and we look forward to showcasing our exceptional accommodation, but also our our mobility and experiences products to the clients on the unique Kabuk Style platform.” Additionally, a standout benefit of this partnership is the integration of over 200,000 properties across more than 170 countries into HafH’s platform.