Park Hotels’ revamped website enhances customer experience
05/01/2012 by Yeoh Siew Hoon


Aesthetically striking in the group’s corporate colours of regal black and grand gold, the website is also user friendly allowing easy navigation with breadcrumb links and a dynamic sitemap.

It comprises a corporate microsite, as well as microsites of each of Park Hotel Group’s eight hotels located in Singapore, China, Hong Kong and Japan.

From the homepage you can search for rooms, venues, recreational facilities and special offers from the four sub-headings – Hotels, Meetings & Events, Lifestyle, Promotions. There is also detailed information on the group, which includes milestones and awards.

New features include quick room comparison and viewing of different rooms types concurrently for reservations, which suit specific preferences. The new search box allows checking of hotel room rates and availability effortlessly with just a click of the mouse.

The website can be viewed in English, simplified Chinese, traditional Chinese and Japanese. it is also optimised for viewing on the go with the iPad and smartphone.

Mohd Rafin, Park Hotels Group’s senior vice president, said the improved website caters to the need for greater efficiency and convenience of guests who are tech-savvy travellers.

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