Saudi nationals’ appetite for travel has remained resilient with 73% confident to go with restrictions partially lifted, albeit with more assurances through in-depth information and safety guidelines around travel.
These findings surfaced from a first dedicated survey, conducted online amongst Saudi nationals from May 14 – 20, around post COVID-19 travel for Saudi Arabia by Almosafer.
Clarity on safety measures taken by airlines & hotels is considered critical for 55% of travellers to help build confidence. Travel advice through online and offline channels will play a significant role in the new normal, as Saudis seek reassurance on their choices (36%), to help fully restore travel confidence.
Some 35% of Saudis say they are keen on discovering the growing cultural, adventure and entertainment offering in their home country, choosing a staycation in the Kingdom as a preferred travel option post COVID-19. Makkah and Jeddah were identified as the top destinations for domestic travel, with other metropolitan cities amongst the top choices (Riyadh, Dammam) and more experiential destinations such as AlUla, Taif and Abha of rising interest.
Domestic travel was only topped slightly by the wider Gulf Cooperation Council which comprises six countries, with 38% of Saudis indicating their first venture out of Saudi Arabia will be to its neighboring countries. As for destinations further afield, 38% also chose Asia for a potential first trip post pandemic. Travelling with family was preferred by 50% of Saudi nationals, followed by 29% who said they would go in smaller groups of friends in keeping with the social distancing mindset.
In terms of mode of transport, Saudis preference was journeys by car (48%) or short haul flights (40%), with religious tourism of the highest priority in terms of travel purpose (42%). Given the closure of Makkah during Ramadan, once the city opens, bookings are expected to rise quickly amongst the domestic market.
58% of Saudi travellers would opt for trips shorter than 7 days. But overall, there is also a large appetite for trips that exceed the duration of a weekend getaway with 42% planning to go for longer than a week.
The majority of Saudi travellers questioned mentioned social distancing and PPE (Personal Protective Equipment) rules applicable in-destination would be crucial information necessary before making a travel decision (60%).
The survey amongst Saudi nationals was conducted online from May 14 – May 20, 2020, with respondents from all across the country.
Featured image credit: Getty Images
