THE Wrap is a round-up of news in the travel and technology industries, and updates on how businesses in these sectors are resetting as they prepare for post-pandemic travel.
GlobalTix integrates with Google for booking links
SINGAPORE-based reservations technology provider GlobalTix has launched a new integration with Google, allowing attractions and tour operators to show free ticket booking links directly on Google Search.
Announcing the integration in a statement, GlobalTix said this new functionality would help drive bookings by making it easy for users to click through and book tickets directly on supplier websites.
“Free ticket booking links mean that suppliers can show their offers to potential customers without needing to take part in paid advertising campaigns,” it added.
Attractions and tour operators can work with GlobalTix to show ticket booking links on Google, while existing partners on its platform now have access to the new functionality.
“The integration with Google Things to do will expand the wide range of distribution channels already made available through GlobalTix, which includes its global marketplace with over 2,000 travel agents and the fast-growing ecommerce platforms,” said GlobalTix’s CEO Chan Chee Chong.
GlobalTix offers a full suite of ticketing solutions that enables tour operators to manage their own direct sales channels (websites, POS, ecommerce), extend their distribution network (B2B connectivity),and simplify their operations.
Hana Tour strengthens partnership with Amadeus to accelerate online retailing
Leading South Korean travel agency Hana Tour has renewed its collaboration with Amadeus in a move to boost its online retailing capabilities.
It will implement solutions from Amadeus Agency Insight – Amadeus Search Analysis and Amadeus Booking Benchmark – as well as NDC (New Distribution Capability).
Through data feeds from these solutions Hana Tour is able to monitor and forecast demand and trends ahead of its competition to provide personalised content to its customers.
NDC also allows the travel company to have access to aggregated NDC content from airlines, providing it with a full range of content and tools to personalise travel retailing, ancillaries and create itineraries relevant to travellers.
Chang-Ho Ryu, managing director of Hana Tour said Amadeus has been its “long-term partner”, and the renewed partnership “marks a major milestone as we continue to transform our digital capabilities to adapt and lead the charge for the recovery in travel in Korea.”
In 2018, Amadeus partnered with Hana Tour to upgrade its international website to provide travellers with faster online search and more results while making bookings.
Sebastien Gibergues, senior vice president, online travel agencies, Amadeus, Asia Pacific, added the renewed partnership “allows us to build a closer relationship with Hana Tour and strengthen its position as a market leader.”
Sojern, Roiback team up to help hoteliers increase direct bookings
Provider of digital marketing solutions for travel Sojern and technology company Roiback have partnered to provide hoteliers with multichannel media solutions aimed to drive direct bookings.
Through this partnership hoteliers can reach their customers across multichannel media solution to increasing direct sales and profitability, stated Sojern.
It added the collaboration with Roiback would enable the latter to enhance its own digital marketing agency specialised in hospitality, “providing its clients a smart advertising platform built specifically for travel marketers.”
The two companies will focus on the Middle East, Asia Pacific, Iberia and Latin America.
“Our hotel clients will benefit from access to simple and effective solutions to empower their digital marketing strategies, as well as to improve their direct channel performance,” said Felipe Bravo, head of Roiback Digital.
