TikTok enters travel booking with launch of TikTok GO
TikTok has launched TikTok GO — an in-app platform for discovering and booking hotels, tours, and attractions — in Indonesia, Japan, and the US. Users can find and complete bookings through familiar TikTok surfaces like videos, local feeds, and location pages. In Indonesia, the platform launched in partnership with Tokopedia; US partners include Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com.
Mize and Dida partner to build AI infrastructure for global travel distribution
AI-driven travel tech firms Mize and Dida have announced a strategic partnership to jointly develop AI-powered infrastructure for global travel distribution. Mize brings predictive algorithms, dynamic liquidity, and a rules engine to the table, while Dida contributes its global supply and demand network. Together, they aim to reduce operational friction across the booking lifecycle and improve pricing intelligence, predictive capability, and decision automation — helping travel businesses manage complexity and scale more efficiently.
RateGain expands APAC & MEA commercial team 5x with AI-unified hotel growth platform
RateGain Travel Technologies has grown its APAC & MEA commercial team fivefold to over 100 professionals — largely driven by its acquisition of Sojern — consolidating distribution, pricing, marketing, and guest engagement into a single AI-powered platform for hoteliers. Led by EVP Anurag Jain, the expansion targets the widespread problem of fragmented vendor stacks, aiming to replace them with one unified growth model across key markets including India, Southeast Asia, the Middle East, and Africa. Further expansion into Turkey, Vietnam, and Australia is underway.
Amadeus, Accenture partner on new agentic advertising platform
Amadeus has launched the Amadeus Travel Advertising Platform, developed with Accenture and replacing its former Media Solutions product, designed to help travel brands identify booking intent earlier and act on it before demand peaks. Key features include an AI-driven Omnichannel Budget Allocator that automatically reallocates ad spend across channels based on performance goals. The platform is currently in pilot with a large hotel chain before rolling out to airlines, DMCs, and travel agencies. To support the launch, Amadeus has hired senior advertising talent from Accenture Song and WPP, and both companies describe the venture as their most strategically significant partnership to date.
Agoda embeds hotel booking into KakaoBank app for South Korean travellers
Agoda has partnered with South Korean digital bank KakaoBank to integrate hotel booking directly into the KakaoBank app, offering users access to Agoda’s global accommodation inventory. The partnership targets South Korea’s highly digital consumer base, where 78% prefer digital interactions over traditional banking, and caters to a notable shift toward domestic travel, with 49% of South Korean travellers planning more domestic trips in 2026. Users can access the feature via KakaoBank’s Benefits tab and earn small daily cash rewards for browsing accommodations.
