Leading global online competitive intelligence service, Experian Hitwise identified these as the most popular travel sites accessed by Singaporean when they perform online travel booking through Agoda and booking.com and research on destination and hotel reviews through TripAdvisor.

Based on the data, the few destination sites that showed a tremendous increase of visitors are Discovery Hong Kong, Hong Kong Disneyland, Kuala Lumpur Hotel & Travel, There’s nothing like Australia, Tourism of Australia and Bangkok.com which basically has moved up more than 10 positions in the category.

Japan travel-related sites have constantly shown a dip in Singaporean traffic.

According to Experian Hitwise, the highest search terms based on keywords being searched and which led to a click to the respective website from the Travel category were “Marina Bay Sands” (pictured, left) followed by “Universal studios Singapore” and “Sentosa”.

Interestingly, this shows that Singaporeans’ travel research preference for the month was triggered by the newly-established attractions in the country itself. 

Featured image credit (Woman In Kitchen Using Laptop – Vacation and Travel): Ockra/iStock