Travel tech lacks diversity. Cathay Pacific gets speedy. Bed bug business. AI aids Trivago.
07/02/2025 by WiT

SITA and Cathay Pacific boost network speeds across 51 airports

Cathay Pacific has signed an agreement with SITA to enhance network connectivity across 51 global airports, increasing bandwidth by up to five times while maintaining cost efficiency. The airline, an early adopter of SITA’s network solutions, will transition to the newly launched SITA Connect Go service, which offers dual Internet connectivity with speeds up to 300 Mbps. This upgrade will support Cathay Pacific’s growing adoption of Cloud applications while ensuring the continued performance of legacy systems. The 12-month implementation phase, which began in April 2024, will ensure a smooth rollout across all airports.

Cathay Pacific sees this partnership as a key step in enhancing its airport operations, ensuring a strong digital foundation to deliver an improved passenger experience. The upgraded network is set to be fully operational by early Q2 2025.

 

Sabre expands in Japan with Loco Partners to enhance hotel distribution

Sabre Hospitality and Loco Partners have announced a partnership to enhance global visibility for Japanese hotels and ryokan accommodations by integrating them into Sabre’s Global Distribution System (GDS). This collaboration aims to expand Japan’s presence in the international travel market by making previously unlisted properties accessible to travel agents worldwide. With Japan being a key growth market, Sabre sees this agreement as a strategic step toward modernising hotel distribution, enabling Japanese hoteliers to connect with a broader audience while improving booking efficiency for global travel agencies.

Through Sabre’s GDS Distribution, part of its Distribution Studio, hotels in Japan will gain exposure and revenue opportunities, while travel agents will have improved access to unique accommodations. Loco Partners will serve as a vital link, ensuring integration of these properties into the global travel ecosystem.

 

Bed bug prevention startup Valpas enters Japan with Canon MJ backing

Valpas, a company specializing in bed bug prevention technology, has announced its expansion into Japan, backed by an investment from Canon Marketing Japan Inc. (Canon MJ) via the Canon Marketing Japan MIRAI Fund. This partnership will leverage Canon MJ’s B2B customer base to introduce Valpas’ chemical-free bed bug prevention solutions to Japanese hotels and short-term rentals, addressing a growing concern amid Japan’s tourism boom. With bed bug infestations costing the global hospitality industry an estimated €15 billion annually, Valpas aims to position itself as the go-to solution for hotels looking to protect their reputation and guests.

This expansion aligns with Valpas’ broader goal of safeguarding 2 million hotel beds worldwide by 2030, following a successful €4 million seed funding round led by Zenith VC. The company’s proprietary technology – smart bed legs that trap bed bugs on contact – forms the foundation of its certification program, which hotels can display to reassure travelers. Canon MJ sees Valpas’ innovation as a key contributor to traveler safety, with demand expected to rise as international tourism increases.

 

Travel tech leadership lacks diversity, with only 13.5% non-white executives

A recent study by Belvera Partners found that only 13.5% of leaders in the travel technology sector are “non-white,” highlighting a lack of racial diversity in top executive positions. The study analyzed CEOs and prominent figures across the industry using LinkedIn profiles, revealing disparities across various sectors, with lobby groups, vacation rentals, and hospitality schools showing no non-white leaders, while hotel distribution and sales had the highest representation at 20%. This follows a previous report from Belvera indicating that just 15.6% of travel tech leaders are women. While acknowledging the limitations of defining diversity through LinkedIn photos, Belvera’s Managing Director, Roman Townsend, noted that the travel tech industry remains dominated by white, Anglo-Saxon leaders and called for greater inclusivity.

Industry figures weighed in on the findings, emphasising the importance of leadership diversity in shaping the sector’s future. Roopak Pati of Oppenheimer & Co. pointed out that as travel spending grows in diverse regions like Asia, companies must reflect this demographic shift to remain competitive. Chris Ogboke, founder of the F&B app Squeez, observed that while post-COVID opportunities for minority leadership have expanded, real progress depends on executive teams prioritising diversity across hiring, investment, and strategy. Both urged the industry to track and improve representation, with Pati suggesting a follow-up study in the coming years to measure progress.

 

Trivago returns to growth in Q4 after nearly two years of decline

Trivago reported revenue growth in Q4 2024 for the first time since early 2023, marking a turnaround driven by brand marketing and increased ad spending. The company saw a 3% year-over-year rise in total revenue to €94.8 million, with referral revenue growing 5% to €93.5 million. Net income surged 104% to €5.1 million, while adjusted EBITDA jumped 52% to €11.1 million. CEO Johannes Thomas attributed the growth to effective global marketing, including campaigns featuring brand ambassador Jürgen Klopp. CFO Robin Harries noted that higher-than-expected revenue growth and efficient marketing strategies led to stronger returns on ad spend.

Despite Q4’s positive results, Trivago’s full-year 2024 performance remained weaker, with total revenue declining to €460.8 million from €485 million in 2023, and adjusted EBITDA dropping sharply from €54.1 million to €10.2 million. However, the company maintains a strong financial position, with over €130 million in cash and no long-term debt. Thomas highlighted the role of AI-powered search and continuous user experience testing, with around 50-60 different versions of Trivago in experimentation. Looking ahead, the company is optimistic about 2025, citing double-digit revenue growth in January as a sign of continued momentum.

(via Phocuswire)

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