As I write this, I am on the way to Seoul where social media’s just made a phenomenal star out of a slightly overweight Korean rapper who probably didn’t even forsee that his horse-like dance move on YouTube would become the sensation it has.

Psy’s Gangnam video has not only spawned copycats – even copy-pandas in this version – round the world but has also drawn tourists to Seoul to take photographs under the Gangnam street sign. (PS I didn’t find the sign tonight otherwise I’d have done so too.)

Meanwhile, in today’s edition of the Straits Times, there’s a headline, “Firing exec was difficult but necessary: NTUC chief”.

Amy Cheong, who was sacked from her job at the National Trade Unions Congress for a remark she made on Facebook about Malay weddings and why they should be banned, also probably didn’t forsee the consequences of her actions.

Her post spawned a storm on social networks, led to her sacking, an explanation by her employer, and a response from the Prime Minister on his Facebook page.

Ms Cheong is not the first nor will she be the last person to have her life changed by this social revolution that’s sweeping our world, a movement that’s completely blurred the line between our private and business life, our real life and our virtual life, that we no longer know where the lines in the sand are.

And if adults can’t figure that out, can you imagine what it’s like for children? I’ve got friends whose kids have been on social media since they were toddlers. In the beginning, their parents may have created the pages for them but as they grew up, they’ve “managed” their own presence.

I see posts from adolescents and teenagers and I wonder who’s guiding them through the morass?

And I wonder if, just as there are etiquette classes to teach us how to conduct ourselves properly in public – how to use a knife and fork (for us brought up on chopsticks), how to hold a conversation at dinner – there should also be coaching classes for children, adults, employees, everyone on how to conduct ourselves properly on social.

Not that there are any experts out there because this social phenomenon is so new but at least there needs to be some form of coaching if only to get people to realise the power they potentially wield to harm others or themselves.

Perhaps at the beginning of social, we lived and so we shared. But now that social’s so embedded in our pysche, it’s become, we share and thus we live. Our social self is the persona we want to project to the world so perhaps subconsciously or consciously, we live the life we want to share.

We create moments so we can share. We look at food and say, I want to share that first instead of let’s eat it. We look at a sunset and we want to post it before we breathe it in.

We’ve all become our own “Mad Men” in our way, we have the power to write our own scripts, produce the story of our life. And we not only have one platform but various stages from which to act or voice our opinions.

This power can be intoxicating and heady.

And so in many ways, social media is like putting a loaded weapon into the hands of everyone and we’ve not been trained how to use it.

In its explanation as to why Ms Cheong was sacked, the Secretary-General of the NTUC, Lim Swee Say said that “as firm believers of inclusiveness and multi-racialism, the labour movement had to fire her as Assistant Director of Membership”.

He stated, “There is no such thing as a private space in the social media. In fact, social media is public. Therefore, it is important that whatever we say and express in the social media should be done knowing that it would become public.”

At 37, Ms Cheong is no kid. But when it comes to social media, it looks like we’re all kids learning to walk. Some will fly, and some will fall.