This week, we draw your attention to the best from our sister publication PhocusWire.
The current state of marketing automation in hospitality
Reading this useful condensed version of a paper exploring the current state of marketing automation in the hospitality industry is a good starting point as we enter 2019 in earnest. Speaking with 50 industry players, the findings were “not very comforting” but it surmises, that although “the root of education is bitter, the fruit is sweet”.
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Lessons from three inspirational travel campaigns in 2018
Continuing with marketing trends, take lessons from these three inspirational travel campaigns, identified by Expedia Group Media Solutions. Travel advertising in 2018 showed greater levels of personalisation, dynamism and targeted approaches.
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Investment interest in hotel operations technology
A huge $44 million investment made by private equity firm LLR Partners in hotel guest and staff management service Intelity might show that hotels are getting serious about automating.
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Ponder Point: it is ethical to use a guest’s social media following for promotion, in exchange for lower rates?
An interesting point to consider especially as key opinion leaders on social media are becoming more sought after. Is it a short-term strategy that needs further review and consideration?
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