Sentosa United, in partnership with Sentosa Development Corporation
IMAGINE this – last year, Singaporean residents made about 8.58 million outbound departures by air and there were around 2.13 million outbound departures by sea in that same year. Amazing numbers for a small island of 5.6 million people … so where did they travel to this year with borders closed?
Well, the island of Sentosa became their main playground and the Sentosa Development Corporation and its partners have been busy adapting, creating and experimenting in a global world gone local.
From having 20% of its visitor numbers coming from domestic pre-Covid, well, it’s gone to 100% and you can imagine the stress it’s placed on the island especially during this year end.
In this wide-ranging conversation with Mira Bharin, Director, Brand, Marketing and Communications, Sentosa Development Corporation, we speak about how Sentosa and its businesses have adapted, the new tools it’s adopted in engaging with its customers – from gamification to live streaming, and the secrets she’s discovered about her island home.
And like the most interesting journeys, the conversation takes a detour into make-up and lipstick territory where we speak of how “masks have become the new lipstick”, food (find out where the best chicken rice is on Sentosa), and beer.
Yes, SDC has launched Singapore’s first destination-inspired beer branded “Islander Brew” in collaboration with Brewerkz and it is also Singapore first carbon neutral beer. There are four flavours to choose from and the way Mira describes her favourites makes you just want to try it.
And guess what Mira’s biggest wish for 2021 is?
