Online travel agencies and other intermediaries, such as tour operators and destination management companies, regained ground in 2022, according to a report.
SiteMinder has crunched data from more than 100 million reservations last year to reveal Booking.com as the most popular booking channel across its Top 12 lists of highest booking revenue sources.
Overall, OTAs were ranked in the top two positions in 79% of SiteMinder’s Top 12 lists in 2022, climbing from 37% of lists in 2021.
Expedia Group websites are ranked second in the list of top booking channels in large European markets such as Germany and the United Kingdom, while in Spain hotel websites take the number two slot.
The report further reveals that Expedia Group made gains in 47% of lists, while Booking.com rose in the rankings of 21% of lists.
SiteMinder’s Hotel Booking Trends report also finds that travelers continued to book direct with hotels last year with the research revealing hotel websites globally were more important as a revenue source in 2022 than in 2019.
Hotel direct bookings had risen in almost 50% of markets in 2021 and were down in 42% of markets in booking channel lists in 2022. However, hotel direct was on a par with 2019 in 72% of markets and still ahead in 28%.
Online travel agencies and other intermediaries, such as tour operators and destination management companies, regained ground in 2022, according to a report.
SiteMinder has crunched data from more than 100 million reservations last year to reveal Booking.com as the most popular booking channel across its Top 12 lists of highest booking revenue sources.
Overall, OTAs were ranked in the top two positions in 79% of SiteMinder’s Top 12 lists in 2022, climbing from 37% of lists in 2021.
Expedia Group websites are ranked second in the list of top booking channels in large European markets such as Germany and the United Kingdom, while in Spain hotel websites take the number two slot.
The report further reveals that Expedia Group made gains in 47% of lists, while Booking.com rose in the rankings of 21% of lists.
SiteMinder’s Hotel Booking Trends report also finds that travelers continued to book direct with hotels last year with the research revealing hotel websites globally were more important as a revenue source in 2022 than in 2019.
Hotel direct bookings had risen in almost 50% of markets in 2021 and were down in 42% of markets in booking channel lists in 2022. However, hotel direct was on a par with 2019 in 72% of markets and still ahead in 28%.
This article first appeared on PhocusWright
