Tripadvisor has announced new functionality offering its members the ability to book hotel stays directly within the Tripadvisor app.
The new functionality is made possible by a partnership with HTS (Hopper Technology Solutions).
The partnership will see HTS power both hotel bookings and provide a source of hotel inventory in the Tripadvisor app, providing an enhanced end-to-end, in-app travel planning experience.
Tripadvisor is on a journey to transform its app into an essential trip planning companion that meets the needs of its customers at every stage of the travel journey.
A fundamental component to this is bringing the research and booking experience together into a unique integrated trip planning platform. While Tripadvisor members already had the ability to book experiences, as well as explore restaurants and things to do via the app, Tripadvisor is introducing hotel bookings in the app to complement its other hotel offerings.
“We want the Tripadvisor app to be an essential tool for our most engaged members, who we know are looking to do more with our platform,” says Kristen Dalton, president of Tripadvisor.
“This began with the introduction of our AI Trip Builder earlier this year and will continue as we roll-out this latest enhancement. The ability to book hotels within the app is a crucial part of the user journey. Partnering with HTS allows us to focus our internal efforts on creating an exceptional user experience, while leveraging a partner to scale at a faster rate.”
The in-app booking experience is available only to logged-in Tripadvisor members.
