Klook, a global platform for experiences, has partnered with Meta to integrate its offerings with Muse, as the personal Al agent makes its debut in Japan.
The integration enables travellers to search, discover, assess, book and pay for Klook experiences through a single conversation with Muse, compressing the entire booking journey into one seamless experience.
One for all: From ideas to action
Much like a personal travel agent, Muse takes into account a traveller’s destination, interests, availability and preferences. Drawing on Klook’s inventory of 426,000 bookable offerings across more than 4,600 destinations, Muse can recommend experiences tailored to the traveller.
Travellers can also ask Muse follow-up questions, compare options, and check booking conditions, such as cancellation and rescheduling policies.
When ready to book, travellers just need to tell Muse to proceed. Muse then places the order and directs travellers to Klook’s secure payment page to complete the transaction.
Once payment is completed, Muse confirms the booking in the same conversation, with booking details stored in the chat for easy access and reference.
Throughout the process, Muse seeks the traveller’s confirmation before taking sensitive actions, including placing orders and initiating payments. The result is one conversation connecting travellers from ideas to actions.
Making travel discovery more personal and inclusive
Beyond convenience, Al-powered discovery opens up new possibilities for both travellers and local businesses.
Muse matches travellers’ interests and context with Klook’s extensive inventory, helping them discover unique experiences beyond the usual attractions while giving smaller, independent merchants greater visibility and access to the right travellers.
“For over a decade, Klook has worked with local operators to bring a world of diverse and authentic experiences online, connecting them with travellers around the world,” says Jakii Chu, Senior Vice President, Global Marketing at Klook. “Now, we’re taking travel discovery to the next level with Meta’s Muse, innovating together as travellers increasingly turn to Al for inspiration and trip planning. With a personal travel agent at their fingertips, travellers can discover Klook’s breadth of experiences faster and with ease, finding options that match their interests and travel plans.”
