Hoteliers, don’t forget to reply to a review
How can hoteliers improve visibility of their properties on Booking.com? Unsure? A guide released by Shiji ReviewPro might help.
“The Hotelier’s Guide to Booking.com”, provides insights into the importance of reputation and how to improve review scores, “resulting in better visibility and increased bookings”.
The report notes that 95% of travellers read reviews before selecting an accommodation, with over 85% trusting online reviews as much as personal recommendations.
Tips for hoteliers to improve their review scores on Booking.com include replying to reviews and monitoring positive mentions in reviews.
Providing breakfast is also a winner, the guide says, along with information on a property’s sustainability measures.
To download The Hotelier’s Guide to Booking.com, follow this link.
750 million of ways to find a one-way flight
FlightList has launched a niche flight search and booking platform that is tipprd to make it easier and cheaper for travellers to find and book one-way flights.
The Montreal-based start-up says its new Android app, available for free on the Google Play Store, will target digital nomads, backpackers, and travellers “who mostly book one-way flights and are flexible with their departure dates”.
The FlightList app allows users to search for one-way flights with over 750 million combinations on nearly 700 airlines, including low-cost carriers. Users can search by departure date range and by airport, city, country, or continent.
PLAY is sold on digital retail
Icelandic low-cost airline PLAY, which launched operations in June 2021, is highlighting the importance of technologies such as Web 3.0, Metaverse, NFT and Crypto in helping airlines to become fully-fledged digital retailers.
Georg Haraldsson, chief information officer, PLAY, speaking ahead of the FTE Ancillary & Retailing conference in Dublin, said, “Although we are not quite there yet in regards of industry maturity and hardware in the case of Metaverse, I believe these technologies are very important.
“New technologies bring a lot of possibilities to our business, for example by bringing together Customer Data Platform information and artificial intelligence.”
PLAY recently selected MOST to provide it with onboard retailing and payment systems to maximise inflight sales opportunities.
“We are exploring new technologies in combination with clever AI usage of customer data to expand the product/service offering to our customers,” Haraldsson added.
Airbnb experiences a rethink with Experiences
Airbnb announced it has paused new Experiences, an initiative that aims to give people a “local travel experience” and one the company said a year ago it was investing in.
“As part of our focus on perfecting the core service, including Airbnb Experiences, we are pausing submissions of all new Experiences,” the San Francisco-based company said in a statement. “We are excited about the future of Airbnb Experiences and expect to provide more information in the coming months.”
Airbnb said the pause of new submissions does not impact existing Experiences, which are activities led by local hosts.
The pause comes a year after CEO Brian Chesky called Airbnb Experiences a “massive, massive opportunity” and a “big area of investment in the coming years.”
Source: Phocuswire
