From murder mysteries to using data to target locals, lessons on surviving in a global world gone local
PRICE and product were the two main
levers hoteliers and tours and activities providers in Asia had to pull as they
adjusted their businesses to domestic travellers. That, and adjusting marketing
tactics to capture local demand wherever and whenever it popped up, with smart
use of data.
In Sing [...]
Don’t count on travel to return anytime soon, let’s reinvent global travel, STB challenges industry
THE Singapore Tourism Industry Conference (TIC) began on a sober note this morning with Minister for Trade and Industry Chan Chun Sing, saying, “Even with the global rollout of vaccines, international travel will not return to pre-Covid levels anytime soon.”
Even though
it has become the fi [...]
From psychiatrist to doctor, in the journey of Covid
“There is pent-up demand even for business travel”, says Dr Walter Lim
AROUND this time last year I interviewed a psychiatrist Dr Adrian Wang for one of our early virtual events. We were in the initial throes of the pandemic and all of us were gripped by fear at this new unknown that had des [...]
Maldives rolls out loyalty programme and 3V (Visit, Vaccinate, Vacation) campaign
TO build on the momentum it has garnered as one of the very few destinations to open to international tourism amid the pandemic the Maldives is upping the ante by launching a loyalty programme for repeat visitors, as well as a “3V Tourism initiative”.
It launched the Maldives Border Miles p [...]
Travel will emerge safer and more sustainable, digitised and grateful – with Mixed Reality thrown in
Key lessons from WiT’s first Travel Roadshow as a medical expert weighs in on the intersection of health, travel and identity
WIT'S first Travel Roadshow kicked off yesterday (March 25) on a positive note with speakers believing that the industry, both travel and events, will emerge better and [...]
GEVME’s Virtual Experience Makers Series to inspire creativity in the virtual world
EVENT organisers are being urged to look beyond traditional industry colleagues to find inspiration for creative ideas of how to make a virtual experience engaging.
To help, virtual event platform GEVME has
come up with a new series called Virtual Experience Makers featuring creative
personalit [...]
From RMB5b refund a day to full domestic recovery: How Trip.com rode out Covid
Now the big question is, when will Chinese outbound restart?
THIS time last year, in the darkest days of travel, Jane Sun, CEO of Trip.com Group, recalled that it was having to process up to RMB5 billion of refunds a day, with no sight of whether it would be repaid or when the pandemic would end [...]
WiT’s first Travel Roadshow kicks off at Marina Bay Sands on March 25
MARINA Bay Sands, Expedia Group onboard as Travelling Partners
WiT’s first Travel Roadshow will be broadcast live from Marina Bay Sands’ Hybrid Broadcast Studio in Singapore on March 25, 6 to 8pm SG time.
The first
in the monthly series of events will be run in a hybrid format, featuring [...]
Listen to your dentist, he knows the drill: How to hone enduring skills and stay relevant in a broken world
WHEN New
York Times columnist and author Thomas Friedman was asked at the PCMA Convening
Leaders 2021 conference which skill he felt had served him best in his career,
he said, “Deep listening – learn when to listen and what you say when you
listen.”
Which is
why I encourage you to go to t [...]
Why events and travel are in the same boat: Testing protocols need to be fixed and facilitated while both wait for vaccine to work its “game changing” effects
SINGAPORE showed its determination to bring back life to its business events sector this week when it played “Global Broadcast Centre” and hosted “Main Stage”, the physical component of PCMA Convening Leaders 2021, at Marina Bay Sands.
For those
not in the events industry, PCMA stands f [...]
