Destination Marketing
Sustainability, Gen AI, and the forces moving ASEAN tourism in 2025
28/01/2025 by Arvindh Yuvaraj
Malaysia is setting ambitious tourism goals with Visit Malaysia 2026 (VM 2026), aiming to attract 35.6 million visitors and generate RM147.1 billion in tourism revenue. The ASEAN Tourism Forum (ATF) 2025, held in Johor Bahru, spotlighted key strategies to achieve these targets, including sustainabil [...]
Longer holidays, bigger budgets: Why APAC travellers are extending Lunar New Year trips
23/01/2025 by WiT
Rise in cross-border travel with stays up to 10% longer this holiday season. Growing interest in off-the-beaten-path destinations and cruises Trip.com Group has unveiled its latest LNY trends for 2025, showcasing how travellers are prioritising longer stays, meaningful experiences and unconventiona [...]
ASEAN Tourism Forum 2025 spotlights sustainability and AI as Malaysia prepares for Visit Malaysia 2026
17/01/2025 by Arvindh Yuvaraj
35.6 million and 147.1 billion. Keep these figures in mind as they are pivotal to Malaysia’s tourism industry as it gears up for Visit Malaysia 2026 (VM 2026). Simultaneously, the ASEAN Tourism Forum (ATF) 2025, held in Johor Bahru, Malaysia, from January 15 to 20, brought together over 1,000 dele [...]
How serving experience-seekers beyond the tourist trail is paying off for Seek Sophie
09/01/2025 by WiT
Think about how many moments of travel inspiration have come from postcards of scenic vistas or videos of people on new and unique adventures around the world. These experiences, often surprising and off the beaten path, are also the ones that make for the best travel memories. And it’s these expe [...]
Key takeaways of the next generation | WiT Singapore 2024
18/12/2024 by WiT
From AI to evolving demographics, so much was discussed at WiT Singapore this year. The event kicked off the ‘Next Generation’ and gathered the brightest minds in travel, tech, and innovation to explore the future of travel and hospitality. Global leaders and industry giants got together to disc [...]
Singaporeans prefer ‘rest and recharge’, Indonesians like adventure, study finds
16/12/2024 by WiT
Travel booking platform, Traveloka, in partnership with YouGov, has released a study called "Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travelers". Based on a survey of nearly 12,000 respondents across nine countries, the study highlights the evolving travel habits and [...]
Uncovering the real Korea: From Hanoks to Jang and Herbs, three entrepreneurs taking the Slow, deliberate path
11/12/2024 by Yeoh Siew Hoon
While inbound numbers to Korea are not yet back to 2019’s level of 20 million, currently hovering at around 15-16 million, most of it is being fuelled by the huge interest in everything K – K-pop, K-drama and K-beauty – with travellers from Asia forming the majority of visitors. But underne [...]
From Borneo’s Kinabatangan River to bee farms in Singapore, Seek Sophie aims to scale for impact
09/12/2024 by Luke Clark
After you have walked the main streets and visited the big attractions in places, you’re probably ready to “uncover the unexpected”, and that’s what Singapore-based experiential travel specialist, Seek Sophie, wants to help you do. Seek Sophie’s two co-founders, CEO Jacinta Lim, and COO [...]
Eyes on the prize: Innovating for the Next Generation
06/12/2024 by Luke Clark
Editor’s Note: The future of travel experiences will hinge on how we differentiate our offerings in a way that captures and holds our customer’s hearts and minds. At Singapore’s Web in Travel, Luke Clark discovered two different yet unique approaches to injecting innovation into the travel mix [...]
All-inclusive travel is booming. Travel partners should take advantage. (Sponsored)
04/12/2024 by Greg Schulze
About the author: Greg Schulze is the Chief Commercial Officer at Expedia Group All-inclusive holidays have exploded in popularity in recent years, with more travelers booking all-inclusive packages now than ever before. Since 2019, the all-inclusive demand on Expedia and Hotels.com has grown [...]