Destination Marketing
Letter from Seoul: A snowy backdrop to outbound trends, AI innovations and a search for community
04/12/2024 by Yeoh Siew Hoon
Caught in the first snowfall in Seoul, Yeoh Siew Hoon has time to thaw out her brains while the plane is being de-iced on the tarmac to reflect on the key takeaways from WiT Seoul 2024. The Koreans believe that first snowfall is auspicious. If this is true, then Seoul’s travel industry is in fo [...]
Fast Forward: Where tours & activities will take us in a decade
03/12/2024 by Luke Clark
Editor’s Note: Remember back when we used to plan a decade ahead? Luke Clark does: and thanks to some WiT enabled rose-tinted glasses, he takes a look at some of the trends driving tours and activities into the next decade and beyond. Bill Gates is believed to be responsible for the truism that [...]
Nostalgia and spontaneous connections lead 2025 travel trends in Asia
29/11/2024 by WiT
Amadeus has announced the findings of its Travel Trends for 2025 report, in collaboration with travel forecasting agency Globetrender. The report highlights five trends poised to shape the future of global travel, with Asia playing a pivotal role in driving innovation and growth in the tourism secto [...]
Virtuoso’s Upchurch talks tech enhancement, longevity revolution and diversity of luxury travel
22/11/2024 by Yeoh Siew Hoon
It’s a question he gets all the time, will technology replace the travel agent, and probably more so now with the acceleration of Generative AI and its implications on the full travel value chain. But Matthew Upchurch, CEO of Virtuoso, the world’s leading global network of agencies specialising [...]
Travel industry urged: “Don’t just take us places, make us feel better”
18/11/2024 by Luke Clark
“We travel to know we’re not alone”, says actor, entrepreneur, traveller, Power Ranger Jason Chan Editor's note: If you want to be rich, make good memories and there’s no better place than  travel to make good memories. Yet, are we in the industry doing enough to create those emotional [...]
See You Soon: Destination experiences for the Next Generation
11/11/2024 by Luke Clark
How Mandai, AlUlA and Queenstown are transforming to face the future From a manmade attraction in urban Singapore to an ancient kingdom in the Saudi Arabian desert to how the tourism town of Queenstown is being transformed into a technology hub, destinations are rethinking how they face the future. [...]
How a Third Generation Hotelier is Transforming Dusit: From Wonderfruit to a Flagship Revival
11/11/2024 by Yeoh Siew Hoon
For Siradej, sustainability, serenity and spirituality are the three new S’s     When Siradej “Champ” Donavanik, a third-generation member of Thailand’s Dusit family, was given the opportunity to develop a plot of land in Chonburi, the path he opted for was surprising. [...]
Skincare and candy: 55% of Singaporeans travelling to buy products they can’t get at home
23/10/2024 by WiT
2025 travel forecast includes travel inspired by pop culture, social-media-driven tourism and a resurgence of hotel-restaurants Expedia Group recently unveiled Unpack ’25, the annual data-driven outlook for what’s motivating travellers and where they will go next year. Expedia Group analysed fi [...]
HalalTrip’s Saudi ambitions in-sync with Kingdom’s Vision 2030 transformation
04/10/2024 by Arvindh Yuvaraj
Singapore-based Muslim travel specialist aims to promote Saudi beyond Hajj and Umrah The expansion of multi-layered tourist visas and a national drive to diversify the economy has positioned Saudi Arabia as a rising destination for both domestic and international tourists. Couple that with its sign [...]
World Tourism Day: Rebuilding peace through women-led tourism in Rwanda
27/09/2024 by Dr. Stroma Cole
The World Tourism Day 2024 theme of "Tourism and Peace" presents a chance to reflect on the transformative role women-led tourism can play in post-conflict recovery. by Dr. Stroma Cole, Co-Director of Equality in Tourism Rwanda offers a powerful example. Tourism has become a pillar of the nation [...]