Destination Marketing
The social surge: Riding the wave of discovery, influence and commerce
03/11/2025 by WiT
At WiT Singapore, the post-lunch lull didn’t stand a chance. Moderator Marcus Yong, VP of Global Marketing at Klook, bounded onto the stage with a grin and a promise: “Let’s shake things up a little.” What followed was a fast-moving, sometimes fiery, always fascinating conversation betwee [...]
Full circle: GetYourGuide comes home to Asia
30/10/2025 by Yeoh Siew Hoon
Doubling down and investing in its fastest-growing region for next chapter of growth. Sixteen years after it was born from a serendipitous student trip to Beijing, GetYourGuide has come full circle, with the Berlin-based online marketplace for travel activities returning to Asia Pacific with a rene [...]
India rising: Two IPOs, a billion dreams
29/10/2025 by Yeoh Siew Hoon
India’s two most iconic travel founders – Deep Kalra of MakeMyTrip and Aloke Bajpai of ixigo – reflect on their journeys, rivalries, and hopes for the next 20 years of travel. Their dialogue captured not just how far India has come, but how much further it can go. If Bollywood were to m [...]
What really sparks wanderlust? New research maps varying influence of marketing media
28/10/2025 by WiT
Expedia Group Advertising has released comprehensive findings from The Science of Wanderlust research, uncovering what makes the perfect travel content to drive bookings in today’s world of AI. The study showcases how travelers feel, react and engage with travel-related content, finding six in [...]
From flash deals to Muay Thai villas: Stephanie Chai’s luxe lesson in pivot and perseverance
21/10/2025 by Yeoh Siew Hoon
When The Luxe Nomad launched in 2012, it was born out of a dare, and a dose of naïveté. Thirteen years later, its founder Stephanie Chai sits on a regional empire of villas, chalets, and condo-hotels spanning Bali, Thailand, and Hokkaido – proof that optimism, when coupled with tenacity, can [...]
From intelligence to well-being: Inside JTB’s Eijiro Yamakita’s vision to enrich global tourism
16/10/2025 by Yeoh Siew Hoon
In Japan, there is a saying,  縁は異なもの味なもの」(En wa i na mono, aji na mono) – which means literally, “Fate is a strange thing, and a flavourful thing” – meaning “the ties and encounters in life are unexpected and mysterious, but they bring richness and delight”. It [...]
Individuality takes center stage in 2026, among other new trends
15/10/2025 by WiT
The 10th edition of Booking.com’s Travel Predictions reveals that APAC travellers are embracing ultra-personalized journeys that reflect their quirks, goals, and passions in 2026. Key takeaways: 86% of APAC travellers are open to booking a robotic-enhanced home, with nearly half (48%) say [...]
From inspiration to itineraries: Social search trends for China, Vietnam and Japan
25/09/2025 by WiT
A joint WiT × SocialSeal study explores how social search is influencing traveller decision-making and content consumption for three key Asian destinations: China, Vietnam and Japan.  Ahead of the WiT Singapore conference taking place October 6-8, WiT asked SocialSeal, a platform making social [...]
Inside Asia Pacific’s travel powerhouse: 10 trends redefining “The Next 20”
22/09/2025 by Coney Dongre
The numbers speak for themselves – a region that accounts for two-thirds of the world’s population – but beyond the numbers are nuances that are driving change in this global powerhouse of travel. WiT, together with Phocuswright, peel back the curtain on the shifts taking place in Asia Paci [...]
Raffles blends heritage and innovation for a new chapter in Sentosa
19/09/2025 by Arvindh Yuvaraj
Just six months after opening its doors, Raffles Sentosa Singapore has already positioned itself as one of the world’s most distinctive luxury destinations. The country’s first and only all-villa resort has gathered international accolades - Prix Versailles, Architectural Digest, and Oprah Daily [...]